Posts tagged as:

sentiment and tone analysis

Why You Shouldn’t Trust Automated Sentiment Scoring

by · April 26, 2010

Automated sentiment scoring has evolved as the feature du jour of the social media monitoring platforms of late. So many services were offering it, even big players like Radian6 had to bring it to the table for fear of losing prospects. It’s not enough to tell brands how many conversations are being had. Social media monitoring services have to now must report on whether or not they like us.

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Understanding Natural Language Processing For Social Media Monitoring

by · October 23, 2009

In our explorations of social media monitoring firms, one differentiating factor between services is often the ability to parse out sentiment and tone of online conversations found about your brand. This task is performed by sophisticated computer functionality called natural language processing (NLP). It’s not the sexiest topic in the world, but it’s a very important one for public relations professionals, marketers and brand managers to understand.

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