Copywriting for search engine optimization is one of those tricks of the trade that can result in an almost immediate impact on a company’s digital marketing bottom line. I remember when Flickr went down briefly in the fall of 2009. Rob May, CEO of the then-fledgling startup LifestreamBackup.com which later became the twice-funded Backupify, fired off a blog post on the company’s site focused on winning the search term “Flickr outage” (or similar). With a good headline and some other SEO-friendly tricks incorporated into the copy, the small company’s blog ranked No. 1 for the term within 48 hours.