Posts tagged as:

SEO Services

I Started Blogging, So Where Are My Sales?

by · January 24, 2014

You’ve heard it all before – content marketing essentially is now the SEO service. Every man and his dog is binning their link building strategies, waving goodbye to their brochures and jumping on board the blog bandwagon. Everyone is embracing blogging and content in a big way.

But there hasn’t been much change to your traffic, and you’re just not seeing much of a return. So you stop blogging.

You might have stumbled upon many an abandoned blog in your time, or maybe your own is sitting at the top of your navigation bar gathering dust. So what are you doing wrong?!

22 comments

Short Term Gain, Long Term Pain

by · December 30, 2013

You’ve invested a lot of time and money into digital marketing, but your competitor is still appearing higher than you in the SERPs. One of the biggest advantages (and a major pitfall) of SEO services is that they are available to everyone, and so as your SEO Company fights to get you higher rankings with excellent content, link building and keyword research, so will theirs.

Analysis of how people use Google has shown that the majority of users click one of the top results rather than searching further, so if you’re not ranking highly you could be losing potential traffic, even if you’re the best at what you do.

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How Much Business Are You Missing Out On?

by · October 4, 2013

What is a reactive purchase? It’s a good question, and one that you’ll soon have an answer to. Understanding the behavior of your target market and buyer is essential to sales and marketing success. Today the two don’t exist as standalone silos; marketing success is no longer tertiary in determining sales success.

What Is A Reactive Purchase?

You might have some idea of what a reactive purchase entails from the wording of the phrase. There doesn’t seem to be one clear cut definition, but I define a reactive purchase as: “A purchase initiated by a spontaneous need, or desire, for a product or service”. The key word here is ‘reactive’, which means to respond to a stimulus.

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5 Ways to Uncover Scammy SEO Agencies

by · December 27, 2012

Is your SEO company scamming you?

Are they using spammy tactics that could actually harm your website?

Can they actually produce results, or are they just stealing your money?

Don’t waste any more time wondering.. here’s a checklist of 5 ways to put your SEO firm to the test…

  1. They don’t charge enough
  2. They Have Publicly Posted Complaints
  3. They Don’t Share Case Studies or References
  4. They Don’t Measure Themselves
  5. They Don’t Share the Secret Sauce

#1) They Don’t Charge Enough

Plain and simple, you get what you pay for.

49 comments

Search. Social. Mobile. Optimized!

by · June 29, 2012

Leading brands have matured beyond the search bar as they seek solutions to optimize their online presence. Today’s leaders are searching for solutions that reach customers and their behaviors using a more holistic approach to search, social and mobile marketing. To successfully position and grow brands online so that the investment of digital assets are reaching the level of awareness and sales necessary to compete in today’s digital era, we need to stop approaching online optimization as separate silos and consider the full life cycle of the customer’s journey.

Today’s silos include three types of optimization experts.

5 comments