Posts tagged as:

SEO

The Convergence of Content Marketing and SEO [PODCAST]

by Jason Spooner · April 12, 2013

Welcome to the latest episode of Explore Marketing Uncensored, Social Media Explorer’s official podcast. Explore Marketing Uncensored is your one-way ticket into the twisted minds of some of the greatest digital marketing and social media thought leaders around. The goal: to provide marketing executives with the knowledge they need to be rock stars in their organization.

For this episode Arnie Kuenn, president of Vertical Measures sits down with hosts Jason Spooner and Nichole Kelly, to share his insights into search engine optimization (SEO). Guided by Arnie, the group discusses the best practices behind what really works in SEO right now. They also identify outdated practices that could actually be hurting your SEO efforts.

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2 comments

Reputation Management and SEO Rankings [CARTOON]

by Mark Anderson · February 15, 2013

Many companies try to rank on search engines for any and every keyword.  A #1 ranking on Google is not necessarily a good thing if you are ranking for terms that are not congruent with your target audience, or even worse, ranking high for negative keywords about your industry.

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4 comments

What Facebook’s Graph Search Means For Marketers

by Jason Falls · January 16, 2013

Facebook announced Tuesday it will be slowly rolling out Graph Search, a handy search mechanism to help you find more relevant information from your social graph on Facebook. So instead of going to Google and searching for a Chinese restaurant in Louisville, you could go to Facebook and search for a Chinese restaurant in Louisville my friends recommend.

Google presents you with prioritized results based on its determination of relevance. These factors include website traffic, inbound links, recentness of page and so on.  While Google’s social search features sometimes appear and give you additional information like whether or not someone in your social network has given a particular result a +1 on Google+, for many social search features have not proved useful or even present.

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24 comments

5 Ways to Uncover Scammy SEO Agencies

by Arsham Mirshah · December 27, 2012

Is your SEO company scamming you?

Are they using spammy tactics that could actually harm your website?

Can they actually produce results, or are they just stealing your money?

Don’t waste any more time wondering.. here’s a checklist of 5 ways to put your SEO firm to the test…

  1. They don’t charge enough
  2. They Have Publicly Posted Complaints
  3. They Don’t Share Case Studies or References
  4. They Don’t Measure Themselves
  5. They Don’t Share the Secret Sauce

#1) They Don’t Charge Enough

Plain and simple, you get what you pay for.

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26 comments

SoLoMo Show Ep 33: What’s New in SEO (Search Engine Optimization) and How Social Affects Your Page Rank

by Adam Helweh · August 25, 2012

The SoLoMo Show is a weekly podcast hosted by Adam Helweh and Cory OBrien. Each week they discuss topics, trends and tactics related to social, local and mobile marketing.

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7 comments

The Ultimate Guide To Ranking Well

by Jason Falls · August 15, 2012

Jump into a search engine and look for the phrase, “how to rank well in search engines.” In Google, I get 88 million results. Now look for the phrase, “how to get content seen on Facebook.” I get 5.1 billion (with a “b”) results.

Ranking well, whether it’s in a search engine or in Facebook’s mysterious Edgerank algorithm, is critical to the success of many brand’s online activities. The better you rank, the more you’re seen. The more you’re seen, the more clicks, conversions and so on. It’s not the only way you can be successful online, but it is probably the most impactful determinant of online success.

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13 comments

The K.I.S.S. Method of Digital Marketing

by Jason Falls · August 14, 2012

The more I talk to people about how they implement digital marketing the more I get frustrated. I’ve said before, “This ain’t rocket surgery.” In fact, I had a week-long argument with my editors over whether or not that was the proper expression. I told them it was a joke that combined two expressions. They were so caught up in being accurate they missed the joke part. But I digress.

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Search. Social. Mobile. Optimized!

by Andrea Cook · June 29, 2012

Leading brands have matured beyond the search bar as they seek solutions to optimize their online presence. Today’s leaders are searching for solutions that reach customers and their behaviors using a more holistic approach to search, social and mobile marketing. To successfully position and grow brands online so that the investment of digital assets are reaching the level of awareness and sales necessary to compete in today’s digital era, we need to stop approaching online optimization as separate silos and consider the full life cycle of the customer’s journey.

Today’s silos include three types of optimization experts.

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3 comments

In Social Media, The Fine Line Between Nimble And Fickle

by Ilana Rabinowitz · February 9, 2012

A study by The Center For Marketing Research declared, “blogging declines as new media rules.” Based on results of a survey sent to the Inc 500, the article states, “there is clearly a shift in how these nimble companies are communicating.”

If it is true that blogging is on the decline, then I’d say these companies are more fickle than nimble. Throwing over — or not starting a blog because it’s easier to use Facebook, Twitter or Pinterest is short-sighted and risky. A blog may be an “old” form of social media but it has five benefits that the newer platforms can’t touch.

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