Posts tagged as:

SEO

The New SEO Toolbar for Firefox

by David Finch · January 16, 2009

David Finch

David Finch

One of the most natural and organic ways to generate traffic to your website is through search engine optimization or SEO. After optimizing your website via search friendly coding and content that is produced with specific keyword strategies, you’ll want to monitor how your site is performing.

If you’re at all interested in how your site and others are optimized through search, you need to download The SEO Toolbar from Aaron Wall of SEObook.com.

Yesterday, Aaron released the latest version of the SEO Toolbar and I downloaded it almost as soon as it was released. I spent the evening checking it out and think it’s definitely a tool you should consider adding to your toolbox.

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Thoughts, Impressions from Pubcon 2008

by Kat French · November 14, 2008

Greetings, Social Media Explorers, from sunny Las Vegas on the last day of Pubcon 2008.

For those not familiar with it, Pubcon is an internet marketing conference created by Webmaster World and sponsored this year by Microsoft.  It’s one of the oldest and most well-attended conferences for those in search marketing (SEM), which includes both SEO and paid search.  

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How To Use Search Marketing To Lift Your Brand

by Ryan DeShazer · July 30, 2008

NOTE: Today’s post is a guest entry from Ryan DeShazer of HSR Business to Business, a leading B2B firm with offices in Cincinnati, Denver and Chicago. DeShazer is one of the leading B2B search marketers in the U.S. Ryan is set to launch Digimarketer.net to blog his considerable expertise soon. In the meantime, we’re happy to have it for you.

Google Reaction B2B Executive Summit

Tomorrow I have the privilege of speaking on a panel at Google’s annual B2B Executive Summit, Reaction, entitled “Brand Lift of Search Marketing.” Ahead of that live discussion, here are my thoughts on the subject. These are best-practice recommendations to keep in mind when attempting brand-oriented campaigns or quantifying the brand impact of Search Engine Marketing (SEM) programs.

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Can Search Marketers Grow Up?

by Jason Falls · February 5, 2008

Michael Martinez boldly goes where search marketers have always been afraid to go in his post from Monday. “Why SEO Collective Wisdom Lacks Credibility” is a passionate, well-though essay on search marketers, what they are and what they should be. In it, Martinez questions the truth in self-proclaimed SEO experts, points out the field has too many followers and little, if any, leaders and states in a comment follow-up to the piece that, “It’s way past time the SEO community take a long, hard look at itself and started growing up.”

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