You’ve invested a lot of time and money into digital marketing, but your competitor is still appearing higher than you in the SERPs. One of the biggest advantages (and a major pitfall) of SEO services is that they are available to everyone, and so as your SEO Company fights to get you higher rankings with excellent content, link building and keyword research, so will theirs.
Analysis of how people use Google has shown that the majority of users click one of the top results rather than searching further, so if you’re not ranking highly you could be losing potential traffic, even if you’re the best at what you do.
When I was a 10, Denise Anderson gave me my first lesson in, shall we say, choice language. I think it had something to do with the Girl Scout troop leader and that blessed song we had to belt out while marching a mile to the campsite (and back!) in the peak of June under the Florida sunshine. *shudders*
Today, I have different words for the distasteful and often irritating aspects of life online. Spam. Bots. Cloaking. Memes. Link-dropping in comments. There are many more terms, and some people might throw article marketing into the mix. But I disagree, provided you have the right objectives and are committed to producing high quality content.