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Seth Godin

In Social Media, The Fine Line Between Nimble And Fickle

by Ilana Rabinowitz · February 9, 2012

A study by The Center For Marketing Research declared, “blogging declines as new media rules.” Based on results of a survey sent to the Inc 500, the article states, “there is clearly a shift in how these nimble companies are communicating.”

If it is true that blogging is on the decline, then I’d say these companies are more fickle than nimble. Throwing over — or not starting a blog because it’s easier to use Facebook, Twitter or Pinterest is short-sighted and risky. A blog may be an “old” form of social media but it has five benefits that the newer platforms can’t touch.

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You Are One Hire Away From A World-Class Marketing Team

by Ilana Rabinowitz · January 11, 2012

Reading Walter Isaacson’s biography of Steve Jobs, I was struck by the story of something that happened to him in elementary school.  Jobs was, of course, a brilliant child and, not surprisingly, he was very bored with his education.  He entertained himself by playing pranks that caused increasingly more trouble as they become more complex and were able to fool more and more people. Finally, in fourth grade, his principal realized that something needed to be done.  Jobs was moved to an advanced class with a new teacher.

He described that teacher to his biographer as “one of the saints of my life.”

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Social Media Success In 40 seconds Or Less

by Ilana Rabinowitz · November 8, 2011

I was waiting for friends to meet me for lunch near Union Square the other day. The place was getting crowded, so I sat at the bar to wait.  Chatting with the bartender, the inevitable “what do you do” question came up. He, like many New York City bartenders and wait staff, was an actor. I mentioned that that I’m involved in social media.

In between tending to newcomers at the bar, he asked me,

  “What do you think I could do to get my name out there using social media?”

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The Network Does the Targeting

by Jason Falls · May 23, 2011

Editor’s Note: Today’s offering is a guest post is by Jeremy Epstein, founder and chief marketing navigator at Never Stop Marketing.

Here’s the thing about radical transformations: They are radical and they are transformative.

Duh. I know.

But, if you agree that the arrival of the Internet, social tools, and mobile technologies are radically transformative, then it’s not such a far stretch to ask yourself “well, shouldn’t marketing be radically transformed?”

HexSite on target

Image via Wikipedia

And then, it stands to reason, that the canon of marketing as we have known it, also requires that it be challenged.

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Is Seth Godin Holding Brands Hostage?

by Jason Falls · September 24, 2009

:en:Seth Godin
Seth Godin – Image via Wikipedia

Seth Godin announced Squidoo’s latest venture this week. Brands in Public is, as I understand it, an aggregation of conversations about certain brands. Godin’s team has apparently developed a nice way to aggregate and parse out relevant conversation about various brands and put them all together in one big page. That’s not all that innovative, but how they’re going about it is eyebrow raising.

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Small is Beautiful

by Kat French · June 13, 2008

Is getting bigger a good thing?

Ask Twitter. For weeks now, they’ve been dealing with the fallout of “success”—the microblogging service has been adopted (and adapted) by so many people, they’ve had to put the thing up on the rack so the technical widgets and gizmos that run it can be replaced, like tires burned out prematurely by a teenager’s drag racing addiction.

Some of the “teenagers” in question have been less than kind as they impatiently wait to get their social media hotrod back and rolling again. Technical details aside, the problem boils down to the fact that the makers of Twitter never intended for it to get this big.

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