Posts tagged as:

Sharing

Sharing Is The Cornerstone Of Social Media Success

by Jason Falls · October 19, 2010

I have a piece of paper enumerating my Twitter strategy tacked to the bulletin board in my office. When I tell people about it and report what the paper says, they laugh. My Twitter strategy is pretty simple: Share Good Shit.

But it’s more than a Twitter strategy, it is, in my mind, the fundamental essence of becoming a socially connected business or person. It answers the puritanical call-to-action from social media advocates past. Give to get. Provide value.

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Sharing Versus Self-Promotion: An Experiment

by Jason Falls · June 11, 2010

I’ve been conducting some experiments on sharing lately, tracking the number of clicks on various links I share on Twitter and Facebook. While my stats are biased by a couple of factors, I anticipate they will tell us a few interesting things about what kind of traction you can get out of sharing items through social media.

Recently, the fine folks at dlvr.it, an automation service that will post any RSS feed’s entry to any or all of a eight services (Twitter, Facebook, Tumblr, Identica, Google Buzz, LinkedIn, Ping.fm or another RSS feed), asked me to try their site. I thought it would make for a good lab since they offer metrics behind your shares.

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How To Post Google Reader Shared Items To del.icio.us

by Jason Falls · January 22, 2008

“Sharing is Caring”I click on “Share” in Google Reader. Some magical web 2.0 wand waves and the post is automatically bookmarked on del.icio.us. I thought this should be a simple process. But when I started diving into it, I realized the Yahoo-Google competitiveness probably wouldn’t allow it. (Yahoo owns del.icio.us.) Of course, this is just big company paranoia on my part. Del.icio.us doesn’t seem to offer the ability to import bookmarks from an RSS feed, making the Google Reader shares to del.icio.us easy, so it’s really just a matter of the site’s user options.

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Happy Birthday … And Not Just For Scoble

by Jason Falls · January 18, 2008

Happy BirthdaySo I finally get to the point where people in the social media space I’ve networked with are friendly with me, only to have my birthday fall on the same day as Robert Scoble‘s. There will be 367 blog posts before lunchtime today wishing Scoble a happy birthday, or perhaps a happy day three at FastCompany TV, and none for me.

(I know. Waaaaaa!)

Today is, in fact, my birthday. It’s Kevin Costner’s too, but I stopped sharing that bit of information shortly after the release of “Waterworld.” If you’d like to see that joke in perfect execution and timing, you can see my Fridays With Falls entry over on The Daily Idea today.

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It’s Always More Fun To Share With Everyone

by Jason Falls · January 3, 2008

Curious George Soundtrack CoverMy two-year-old son loves the movie “Curious George.” This means we watch it at least once a week. If it weren’t for the fact that I really enjoy the music, mostly original tunes by Jack Johnson, I’d be sick of it by now.

For Christmas, Grant (read: My thoughtful wife, Nancy) got me the “Curious George” soundtrack and sing-a-long album. One song I found particularly appropriate to sample a few lyrics here is “The Sharing Song,” which I gather is written by Adam Topol and Zach Gill but sung by Johnson.

The Sharing Song
Adam Topol & Zach Gill

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Why Corporations Don’t Understand Sharing

by Jason Falls · December 11, 2007

MoneySunday, a pollster called my house to do a consumer experience survey for my bank. But it wasn’t just the bank, it was my bank … the branch I use. Intrigued at the mention of a recent trip to the actual location and happy to give credit to the friendly folks there, I agreed to participate in their survey.

Most of the questions were on a scale of one to five, with five being most satisfied, likely, etc., how would you rate this or that. I was rattling off a bunch of fives … they honestly do a fine job and I’ve always been happy with them … when I suddenly caught the pollster off guard.

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