All of the best practice documents in the world can’t prepare you for a thud that was supposed to be a splash when your big website redesign hits the market.

Or should we say, misses the market.

Designing a website is a difficult endeavor. Sure, everybody and their 11-year-old-nephew seems to be capable of launching their own web magic, but there’s a big difference between plopping a new blog on the web and building a website that serves a purpose, an audience, and a bottom line.