small business social media

Video is taking over the web, so it’s perhaps no surprise that video is completely re-shaping the face of social media. As a new eMarketer report points out, video is now center stage on every major social...read more

Jason Falls's visit to a kitschy little nook of a place last week produced some interesting thoughts about small businesses and social media.

Mike Merrill of ReachLocal offers ideas on how small business owners can approach digital marketing and social media marketing smartly.

Now that the world knows Erik Deckers and I have written the soon-to-be-published No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing, we’re beginning to do a lot of interviews. The first...read more

Ever notice that there are always two camps: One that wants to split things down the center and be all things to all people, and the other that is radically on one side or the...read more

If an outlier, by Malcolm Gladwell’s definition, is someone that exists and acts outside the normal experience, then an inlier would be one who exists and acts as part of it. I propose we refer...read more