Posts tagged as:

small business

When Small Businesses Shouldn’t Do Social Media

by · March 7, 2013

I talk to a lot of owners of small companies and I get asked all the time, “What should my company be doing in social media?”  Most of these businesses are really small shops – solo practitioners, neighborhood retailers, nascent startups which may not even have a web presence.

As someone who is deeply entrenched in, and very much in love with, social media, it’s very hard to say “Don’t do social media.” But honestly – more and more, I find myself telling some of these entrepreneurs and business owners that social media may not be the most important thing for them to do (at the moment they’re asking me).


Social Media Explorer Wins GLI Inc.Credible Award!

by · September 13, 2012

From the beginning, our mission at Social Media Explorer has been to help businesses of all sizes use technology and innovation to grow and prosper.

The Louisville chamber of commerce, Greater Louisville, Inc., is also a tremendous resource and supporter for business growth in the local community. In a metro that is home to companies as large as Yum!, Humana, GE, Papa John’s and UPS, you might think small business would be easily overlooked by the area chamber. But you would be wrong.

Since 2000, Greater Louisville Inc. has highlighted the outstanding Louisville small business ecosystem with the Inc.credible Awards, which recognize top small businesses in a number of categories.


Double Down on Facebook Marketing

by · January 31, 2012

I have been thinking about the value of Facebook fans lately, and how they stack up against other types of online and digital marketing payoffs. The problem with getting to an answer to the value of a fan, and what many small business owners face when trying to sort out what square to place their marketing dollars on, is the array of mismatched direction.

Small businesses aren’t very good at increasing their Facebook fan base. So even though they may be following all of the “rules of the Facebook road,” they aren’t seeing much if any return on their effort.


Always Listening to the Customer is a Race to Mediocrity

by · September 27, 2011

As a business owner, do you care what people think about your business and the decisions you make? More specifically, do you care what your customers think? Perhaps the short answer is, “yes,” however is that holding you back? With the onslaught of social media and review sites, everyone has an opinion, and it is easier than ever to be a critic. The plethora of social media platforms has provided folks with a megaphone to chant their dislike about this or that. The adage of “The Customer Is Always Right” burrows into our fear factor and may stifle innovation and necessary change to your business model.


3 Questions to Ask Before Jumping on a Marketing Bandwagon

by · September 1, 2011

It’s tough not to fall victim to me-tooism in our competitive media landscape. There are oohs and ahhs to reap, awards to win, client and board expectations to exceed and egos to stroke. So we see something shiny and we chase it. We see a toy and call it a tool, and make it part of our marketing program.

And who can blame us? We’ve got boss/client/coworker/thought-leader/consultant/blogger/friend/avatar telling us we need to embrace (whatever piece of) technology before it’s too late.

But what if it’s too soon? What if there’s never a good time to adopt? What if we’re adopting a technology or approach that could fundamentally shift the relationship we have with our audience in a detrimental way?


Should We Be Un-Integrating Our Marketing?

by · June 14, 2011

Ever notice that there are always two camps: One that wants to split things down the center and be all things to all people, and the other that is radically on one side or the other sucking down the Kool-Aid with a giant straw?

As of late I have found myself trying to be closer to the center, saying such things as you need an integrated marketing approach. I think that is a mistake. I should be asking, “What marketing venue or platform are you going to stop doing, before you start doing social media marketing?: The best way is NOT an integrated marketing approach. Businesses simply cannot add more things. More marketing equates to spending more money. A more appropriate question would be, “What are we going to stop doing in order to allow room for worn out ways to pass and new ways to emerge?”


5 Reasons Your Marketing Is A White Hot Mess

by · May 5, 2011

“Whaa? Are you talkin’ to me?” Yeah, I’m talking to you. Whether you’re part of a small marketing team or just a regular ol’ small biz (where everyone wears a marketing hat), I’m talking to you. Specifically, you team managers or small business owners who, along with an assistant and intern, do it all.

Or maybe I should say, do it all wrong.

White. Hot. Mess. Your marketing programs may be in poor shape for some of these reasons (why stop at 5?):

  1. Misplaced value
  2. Vague or inconsistent priorities
  3. Not beginning with the end in mind

Is Facebook for Business Overrated

by · March 22, 2011

This may not be a popular position, or even a right one, but our experience with our own business, and the businesses we do social media marketing for, Facebook for business is completely overrated. Marketers are flocking toward Facebook in droves, partaking in an array of circus acts to garnish “Fans” and “Likes”, mostly with lackluster results at best, yet the Facebook madness drones on.

Facebook Is the New Web site

Small Business Labs reported on some interesting data from the Network Solutions State of Small Business report on the impact of social media on traditional websites;


The Magic Words

by · December 27, 2010

Businesses are clamoring to hear the magic words that will let them know what to do in the social space. And those magic words are as familiar in everyday speech as they are absent in any real conversation about social media adoption:

Yes and No.

Simple Answers?

I have a bad feeling about this...I was on a panel discussion recently in Birmingham, where the theme was trends for 2011. Our audience was not the tweet-up insider crowd — I was pleased to see that most of them were from small businesses, and most of them didn’t look like Digital Natives. I was also pleased to find out that most of them were on Facebook, and nearly all of them had heard of Twitter, even if they weren’t active.