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Small is the New Big

Small is Beautiful

by · June 13, 2008

Is getting bigger a good thing?

Ask Twitter. For weeks now, they’ve been dealing with the fallout of “success”—the microblogging service has been adopted (and adapted) by so many people, they’ve had to put the thing up on the rack so the technical widgets and gizmos that run it can be replaced, like tires burned out prematurely by a teenager’s drag racing addiction.

Some of the “teenagers” in question have been less than kind as they impatiently wait to get their social media hotrod back and rolling again. Technical details aside, the problem boils down to the fact that the makers of Twitter never intended for it to get this big.

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