You don’t have to be a fan of Constantin Basturea or even a friend-of-a-friend of Christin Eubanks to know Converseon hires good people. But the person that hires the good people proved to be one his own self this morning as CEO Rob Key presented at SMX Social Media in the “Evangelist – The Marketer’s Role in Social Media Marketing,” session.

As brand evangelism is what my agency does, I felt it so important to pay attention and see if there were any brilliant insights in the presentation, that I blew off a chance to talk Dave McClure’s ear off enough that one of his 500 hats fell off. Fortunately, he’s a fellow Mountaineer, so he’ll forgive me.