When you take social networks off-line, I call it networking socially. A few months ago, I was Twittering about social media measurement with David Alston, responded and said I should look into Radian6, his company. I added them to the list of firms I was reviewing to provide such a service to a client of Doe Anderson’s and then grew my social network through Twitter to include several other Radian6 staffers and even some others they knew in New Brunswick.
Social Media is no longer about chatting with your friends. It’s about driving business. This book shows you how it can for yours.




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