social advertising

Once upon a time, social media was free. It was a place where brands connected with consumers organically, with give and take and conversations at no cost. It became a powerful tool for public relations...read more

I’m a huge fan of how easy Facebook has made it to advertise on their platform. You can create a campaign with zero experience and have it submitted to Facebook Ad Approvers within minutes. It’s...read more

As most social marketers already know, optimizing Facebook Ads can be both tedious and confusing. Over the years, Facebook repeatedly proves itself to be one of the most effective social media platforms for generating positive...read more

Let’s begin by defining FOMO for those not in the know; FOMO is an acronym for “Fear of Missing Out.” We all have FOMO at various times in our lives and, yes, this extends into...read more

Jason Falls discusses the reasons recent social advertising experiments are finally pushing marketers to focus on relevance. Without it, marketing is less effective.

About two weeks ago a new online service called “Bre.ad” was made publicly available. At first glance, Bre.ad seems like a run of the mill link shortener, but it goes quite a bit beyond that....read more