Social Bookmarking

How To Leverage Blog Content To Expand Your Business

by Jason Falls · July 26, 2011

Editor’s Note: This is a guest post from Carla Dewing, part owner of Contrast Media, a Cape Town, South Africa-based content marketing firm servicing brands globally.

Having a blog these days is super-easy – right? Sure it is, if you want to get absolutely no real returns from it! But the point of a niche blog is to inspire more business. If your blog isn’t doing that, then you are missing out on the single most effective way to rapidly, and systematically expand your business.

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Failure To Innovate: Yahoo Loss Someone’s Gain

by Heather Rast · December 20, 2010

Thursday we learned that once-vibrant Yahoo! has finalized plans to divest itself of “non-strategic” and “under performing, non-core” assets. The services headed to the chopping block include AltaVista, MyBlogLog, Yahoo Buzz and the social bookmarking platform Delicious.

To suggest that Yahoo! is hurting is not exactly a news flash. But there’s hurt and there’s decimation. The company started by David Filo and Jerry Yang in 1994 – once the darling of the web – has been, well, shellacked. Since n ew leadership was introduced in Jan 2009, we’ve seen layoffs, the sale of assets and general turmoil. The place is a mess. Adding to the Pigpen-like gray cloud of chaos surrounding Yahoo! is the dubious decision to chop Delicious.

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The Practical Guide To Content Tagging In Social Bookmarking

by Jason Falls · January 2, 2009

Jason Falls

One of the social media tools I get the most use out of yet see the fewest people adopting is social bookmarking. For the purposes of this post, I’m going to refer to Delicious.com quite a bit. Not only is it my social bookmarking mechanism of choice, but it is the one utility essentially geared for just that — bookmarking. Not voting, or front page-getting or popularity contests. Delicious is about a place to store your favorite sites and share them with your friends along that network if you choose.

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BusinessWeek Readying Beta Launch Of Social Effort

by Jason Falls · August 18, 2008

Readying for next month’s Blog World Expo presentation on traditional media members saving their audiences by using social media, I’ve been able to find out about some interesting things in the works. I’ve agreed to respect the media outlet’s readiness and am holding off spilling the beans, as it were, but one such media member gave me the green light to tell you about their social media stake today.

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How To Post Google Reader Shared Items To del.icio.us

by Jason Falls · January 22, 2008

I click on “Share” in Google Reader. Some magical web 2.0 wand waves and the post is automatically bookmarked on del.icio.us. I thought this should be a simple process. But when I started diving into it, I realized the Yahoo-Google competitiveness probably wouldn’t allow it. (Yahoo owns del.icio.us.) Of course, this is just big company paranoia on my part. Del.icio.us doesn’t seem to offer the ability to import bookmarks from an RSS feed, making the Google Reader shares to del.icio.us easy, so it’s really just a matter of the site’s user options.

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New Social Bookmarking Submission Tool Worth Trying

by Jason Falls · January 5, 2008

My friend Brendan Picha from Squareoak has developed a new social bookmarking/social news tool to help submit your favorite stuff to multiple sites. It’s in beta and worth giving a try at PostToaster.com.

This isn’t a new concept. I’ve been using SocialMarker.com for quite some time now but it hasn’t been quick enough in adding relevant new sites (like Mixx where I learned of Brendan’s new thing). In order to submit to more than my standard array of Digg, StumbleUpon, Reddit, Faves and del.icio.us, I have to submit separately for Mixx and Sphinn. As such, my Mixx and Sphinn submissions are few and far between.

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BlueDot Becomes Faves.com, Offers Topic-Based Networking

by Jason Falls · November 7, 2007

Faves.com launches today. The artist formerly known as BlueDot offers a social news site with a little different spin: Your activity is based on topics, not friends.

Iâ€™m trying to resist calling it the anti-social news site.

Social Media Explorer got its first sneak peek of a new site when Faves.com honchos Mike Koss and Rob Dickerson called to chat last week. They are apparently under the mistaken impression I am an influential blogger. Perhaps they misread the business card. Iâ€™m an inflatulent blogger.