social business design

Social business design - adopting the use of social technology, flattening corporate structure and shifting towards less siloed operational models - helps organizations achieve business objectives as the marketplace becomes more digitally connected.

Jason Falls opines about the term "social business" and how it was created to help consultants charge more per hour rather than illustrate new thinking in marketing.

Jason Falls interviews Jennifer Kane about the concept of social business and how yours can evolve to one.

Social media marketing is becoming standard operating procedure for many companies, but marketing is not the only vertical social media can serve. With customer service, human resources, sales and more coming to the table, it's time to start planning to have a social business.

Pikeville, Ky., is a town of about 7,000 nestled in the Eastern part of the state, deep in the Appalachian Mountains. Besides being where the McCoys are from (of the famous Hatfields-and-McCoys hillbilly feud) and...read more