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social business litmus test

How To Know If Your Business Is Social

by · April 30, 2010

Sitting beside Janice on a flight is a fascinating experience. She’s naturally social and refuses to let you not be. Mind you, she isn’t annoying or overbearing, but pleasant, friendly and interesting. She asks questions that make you feel important, a part of her life though you’re really not. She’ll interject a factoid or two about her own story if the opportunity presents itself, but mostly puts you on stage and appreciates your little soliloquies of self-reflection.

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