Posts tagged as:

social business strategy

What Google+ Can Teach Us About Social

by Jason Falls · December 10, 2012

You don’t hear a lot of ballyhoo or trumpeting of Google+ these days, at least from Google. So when someone from the mothership speaks, it’s interesting to see what they say. CNET’s Casey Newton did a nice job of pulling some fantastic insights about Google+ out of its VP of Product, Bradley Horowitz during his talk at a Business Insider Conference recently.

The key insight: Google+ is not the focal point of the company’s efforts. It’s a fabric that ties many of Google’s products together.

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Beyond The Buzzword Of Social Business

by Jason Falls · October 2, 2012

My tome on “social business” being a bullshit term raised more than a few eyebrows a few weeks ago. One set that certainly shot up when he read it were those of Michael Brito. The senior vice-president and resident Silicon Valley maven for Edelman Digital is, after all, author of the book Smart Business – Social Business. The concept is one he leads many of Edelman’s clients through. He and it are a couple of reasons Edelman sits atop of the world of it-getting agencies out there.

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“Social Business” Is Bullshit

by Jason Falls · September 11, 2012

Last night at Expion’s Racing Ahead Social Business Summit I offered up an idea that wrinkled a few noses. My assertion was that “social business” was a bullshit term. Keep in mind, I was on stage in front of a room of brands, many of whose social marketing leads have the term “social business” in their title; agencies that have entire sales pitches on how they can help you become a “social business;” and consultants who sell “social business” strategy like Geiko sells car insurance.

Momma told me to be good. She’s been wrong before. Heh.

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Understanding Social Business And How To Become One

by Jason Falls · August 7, 2012

If “social business” hasn’t become a solid entry in Buzzword Bingo games yet, it soon will. Seems that more and more people are upholding the term as the utopian goal of all socially adept companies. Yet few people can easily define what the term means, much less know how to help a business become one.

Jennifer Kane spends a fair amount of time not only thinking about the evolution of social businesses, but works with clients to help them achieve measures of becoming one. She’ll be talking about the Seven Deadly Sins of Social Business at Explore Minneapolis next week (Register Below) so I caught up with her last week to chat about the term, what it means and how we can achieve it.

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