social business
by Christian Zilles">Christian Zilles
January 22, 2019
Becoming a social business doesn’t happen overnight. After all, just launching a new Facebook page or a new Twitter account doesn’t mean that your business is “social.” Being a truly social business means that social media...read more
by Kat French">Kat French
July 28, 2015
Marketers look to social media to evaluate even traditional media buys. You may think of print magazines as old-fashioned, but a new report from shows many have evolved to find the social media sweet spot.
by Mark Smiciklas">Mark Smiciklas
September 13, 2013
This infographic was inspired by “The Seven Success Factors of Social Business Strategy“, an e-book co-written by Brian Solis and Charlene Li from the Altimeter Group. Using a blend of research and real world client...read more
by Jason Falls">Jason Falls
July 20, 2013
Charlene Li and Brian Solis have penned a nice e-book that can help you better understand what a social business strategy is and judge whether or not your social efforts are, in fact, strategically focused. With the Altimeter...read more
by Ilana Rabinowitz">Ilana Rabinowitz
February 7, 2013
Marketing is becoming a very different business. I’m not talking about the new tools and platforms. I’m talking about how marketers themselves have to change the way they think about the people they reach. That...read more
by Baochi Nguyen">Baochi Nguyen
February 1, 2013
Nearly 90% of U.S. companies are using social media, according to eMarketer. Clearly, we’ve come a long way since the days when businesses debated if they should be participating in social media. Now, it’s about...read more
by Jason Falls">Jason Falls |
November 15, 2012
by Andrea Cook">Andrea Cook |
November 2, 2012
by Ilana Rabinowitz">Ilana Rabinowitz |
October 26, 2012
by Andrea Cook">Andrea Cook |
October 22, 2012
by Jason Falls">Jason Falls |
October 2, 2012