Posts tagged as:

social business

Social Business Strategy DNA [Infographic]

by · September 13, 2013

This infographic was inspired by “The Seven Success Factors of Social Business Strategy“, an e-book co-written by Brian Solis and Charlene Li from the Altimeter Group.

Using a blend of research and real world client data, Solis and Li have established a social business strategy DNA – a set of strategic characteristics that are common among successful social organizations.

The book highlights seven success factors, including social business best practices, pitfalls, and practical exercises to help guide you – all in an easy to consume format (~100 pages).

Does your organization have a social business strategy in place? Which of the seven success factors below are proving to be the most challenging? The comments are yours.

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A Quick Primer on Social Business Strategy

by · July 20, 2013

Charlene Li and Brian Solis have penned a nice e-book that can help you better understand what a social business strategy is and judge whether or not your social efforts are, in fact, strategically focused. With the Altimeter Group’s normal quality of basing their assertions in research and case studies, The Seven Success Factors of Social Business Strategy outlines what you need to have for a solid strategic approach. It’s a nominal fee e-book (less than $4 for Kindle or Nook) and well worth the time and dollars invested. At just 100 pages, it won’t be a lot of sacrifice to learn a bit.

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In Marketing, Motives Matter

by · February 7, 2013

Marketing is becoming a very different business. I’m not talking about the new tools and platforms. I’m talking about how marketers themselves have to change the way they think about the people they reach.  That change is going to be counterintuitive and uncomfortable for business people. It requires that we look at the ultimate goal as the relationship.

Now, I can hear you saying “we’re in business to make a profit.  That has to be our goal.” And I promise you, behaving in a more human way won’t hurt you there.

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Top Social Media Mistakes, According to the Experts

by · February 1, 2013

Nearly 90% of U.S. companies are using social media, according to eMarketer. Clearly, we’ve come a long way since the days when businesses debated if they should be participating in social media. Now, it’s about how businesses are using social and whether those efforts are effective.

There is no dearth of advice on best-practices in social media. For marketers, this generous supply of tips can be overwhelming and even contradictory. Therefore, it’s not surprising that many brands on social networks make mistakes that result in low community following, sub-par engagement levels, and customer alienation.

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The Trickle-Down Potential of Centers of Excellence

by · November 15, 2012

The recommendation du jour in the social business set is for companies to build a social media center of excellence to serve as a central hub of your burgeoning social enterprise. The problem the analysts and purveyors of this philosophy have is they are myopic to enterprise businesses. They leave 99.5 percent of all businesses out of their per view. (With “small business” defined as those under 100 employees.)

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Today’s Social Business (INFOGRAPHIC)

by · November 2, 2012

There is a lot of buzz about social business. Experts are creating models, defining solutions, developing processes and new methodologies like it is a new problem to be solved. Is it a new way to approach an old problem?

Michael Brito, SVP, Social Business at Edelman Digital presented on this topic, Beyond a Buzzword, at Explore in Orange County. He agrees that today’s society is constantly flooded with content. As ordinary people can embrace this new world of communication with no boundaries anyone can grow their own influence to impact businesses and governments. The “multi-screen economy” we currently live in is creating an attention deficit disorder to the digital marketer profession. We need to roll up our sleeves and get serious.

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Becoming A Social Business Isn’t Just For Social Media

by · October 26, 2012

Social media has evolved so quickly and engaged so many people — a billion of us on Facebook — that it has actually changed the nature of our culture.  It has changed our expectations about how quickly we will receive responses from people. It has also changed our expectations of shared knowledge within our personal and professional “tribes.”

We have come to expect the same kind of communication in all areas of our lives that we have on Facebook. The new openness has most significantly affected the way businesses need to operate.

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4 Rules for Today’s Social Business Journey

by · October 22, 2012

What is the meaning of life? That is a loaded question. It’s like asking, “What is social business?” Ask 20 people the same question, you will get 200 different answers. Like life, social business is a journey.

Day by day, we venture forward. We look for ways to be happier. Search for the tools that will make our tasks easier.  Learn from the experience of our own and from leaders who we respect. Leaders who are inventive, who have implemented processes, developed practices and travelled afar to tell us about their stories.

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Beyond The Buzzword Of Social Business

by · October 2, 2012

My tome on “social business” being a bullshit term raised more than a few eyebrows a few weeks ago. One set that certainly shot up when he read it were those of Michael Brito. The senior vice-president and resident Silicon Valley maven for Edelman Digital is, after all, author of the book Smart Business – Social Business. The concept is one he leads many of Edelman’s clients through. He and it are a couple of reasons Edelman sits atop of the world of it-getting agencies out there.

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