Marketing is becoming a very different business. I’m not talking about the new tools and platforms. I’m talking about how marketers themselves have to change the way they think about the people they reach. That change is going to be counterintuitive and uncomfortable for business people. It requires that we look at the ultimate goal as the relationship.
Now, I can hear you saying “we’re in business to make a profit. That has to be our goal.” And I promise you, behaving in a more human way won’t hurt you there.
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Top Social Media Mistakes, According to the Experts
by Baochi Nguyen · February 1, 2013
Nearly 90% of U.S. companies are using social media, according to eMarketer. Clearly, we’ve come a long way since the days when businesses debated if they should be participating in social media. Now, it’s about how businesses are using social and whether those efforts are effective.
There is no dearth of advice on best-practices in social media. For marketers, this generous supply of tips can be overwhelming and even contradictory. Therefore, it’s not surprising that many brands on social networks make mistakes that result in low community following, sub-par engagement levels, and customer alienation.