Imagine that you are playing a movie of the history shopping in reverse. The film would start with someone checking out at Amazon. We would see people shopping at mass market retailers, then back to a time when malls were the rage, to the era when department stores ruled, to small town America’s general store, and eventually rewinding all the way back to the open air markets of ancient civilization.
The way people shop has changed over the years, but today’s changes are a threat to the very existence of bricks and mortar. Online shopping gives consumers the opportunity to purchase anything they can think of through their phone or computer. Mobile scanning has turned stores into showrooms.