Posts tagged as:

social data

The Two Sides Of Social Media Marketing

by · November 6, 2012

There’s an easy way to know if someone really understands social media marketing. Listen to them talk for a while and see if they ever mention the underside of it. Most everyone can walk through blogging, Facebook, YouTube, Twitter and the various tactical executions of social media. “This is how you can use these channels to connect with your audience in more compelling ways,” is typically the conclusion of their talk.

If they go no further, they’ve only gone half way.

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Has Social Data Finally Escaped the Lab?

by · August 10, 2012

Marketing mad scientists have predicted that social data will reach its potential as a business resource for years. But CMOs have been hesitant to trust that social data could help fuel business transformation at all levels.

For the impact of social media to evolve into social business, three things will need to happen. Decision makers will need to trust and absorb social data. They’ll need to act on the implications of social data. And social data will need to escape the marketing silo. A new report from The CMO Club and Bazaarvoice indicates that these three things may be happening to a much greater extent than some people think.

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