Initial social networking users went on-line looking for friends they knew but had lost. They were looking for members of established off-line networks and recreating the group in cyberspace. After we found a comfort level and established basic rules of engagement, we expanded our on-line networks and reached out to those of like mind and interest.
On-line networks have now become a dominant force in the lives of web users. I don’t know about you, but of the couple hundred or so folks I call a friend in all my social networks, I’ve probably only met half of them in person.
Social Media is no longer about chatting with your friends. It’s about driving business. This book shows you how it can for yours.




Buy the book!