Posts tagged as:

social influence

4 Rules for Today’s Social Business Journey

by · October 22, 2012

What is the meaning of life? That is a loaded question. It’s like asking, “What is social business?” Ask 20 people the same question, you will get 200 different answers. Like life, social business is a journey.

Day by day, we venture forward. We look for ways to be happier. Search for the tools that will make our tasks easier.  Learn from the experience of our own and from leaders who we respect. Leaders who are inventive, who have implemented processes, developed practices and travelled afar to tell us about their stories.


Foxes, Hedgehogs, and Social Media Myopia

by · October 13, 2011

Editor’s Note: This is a guest post from Ian Greenleigh, social media manager for Bazaarvoice.

“The fox knows many things, but the hedgehog knows one big thing.”

- Archilochus, as quoted by Isaiah Berlin

Penn psychology professor and noted author Philip E. Tetlock found that the people who are most visibly making predictions in our society, political pundits, have a rate of success that is only slightly greater than that of random chance. He discovered that “hedgehogs,” those that use one “big idea” or principle to guide their conclusions about nearly everything else, make more confident predictions but are correct less often than “foxes,” who use a larger and less-consistent set of inputs to draw conclusions that lead to qualified, nuanced predictions.