Everyone knows social is important. There is no need to say it. Well, I just did I guess, but how the hell else do you start a blogpost without saying something obvious. But is it obvious? I work across every industry with every level across every vertical and there is no unification on its importance. I would go as far as to say that the number of people that think it isn’t critically important to their business still outweigh those who do… by a lot. So when I thought about what I might write this month on the blog, I figured I would just think about the truths of social that a company who is blindly pushing content out should consider. By at least throwing some conceptual truths out there, one hopes that those reading will put them away for a rainy day if they are currently unable to convince those they work with of social’s importance to future business success. And as with most concepts or “truths” in this case, I invite you to think about how it applies to your business.