Posts tagged as:

Social Marketing

Fire Your Social Media Team Today, and Hire Ron Swanson, Instead

by · February 25, 2015

Yesterday, Tracey Parsons argued that Leslie Knope would be the quintessential social media manager. And she would be right, if we had never been introduced to the brilliance that is Ron Swanson. In Leslie, Tracey saw the light; in Ron, I saw the right: no-nonsense, no frills, damn your drama, stick to the point, and survive. Those should be the tenets of any good manager. Want more proof?

Check out the Prezi below:

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Listen To This: We All See The Board, But What Game Are You Playing?

by · February 20, 2015

As you can tell from my first six installments of the “Listen To This” series (1, 2, 3, 4, 5, 6), I listen to a lot of podcasts. Most of the time, I’m into industry shows (Marketing, Design, Leadership, etc.), but I’ll admit that this week’s inspiration surprised me. I subscribe to a handful of podcasts that I would categorize as Entertainment. I love them, but I love them for being ear candy; their great for making me laugh or think about something other than work. Jay Mohr’s Mohr Stories is one of those shows. With guests that range from musicians to comedians, I often cherish this show for its escape and belly laughs. But inspiration? It happened.

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My Inner Crybaby Is Crying Uncle

by · February 17, 2015

Awards season is ad season, as well. What began with #Downerbowl will end with the Oscars, and we will all be able to see that this year, the theme in agency land was creating emotion. Much like a few years back, it was trying to convince brands to be human. Both of these themes are really close to being successful, yet they miss the mark in my mind. A brand cannot be human. It should instead try to be useful. It is more attainable and reasonable. A brand is not human; it is a business. And if it is a good business, it offers products and services that are useful to people. Therefore, useful should be the place from which the brand communicates. As for creating emotion, this one was soooo close I could taste it. The miss was this: creating emotion for the sake of emotion is manipulative and off-putting.

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How To Build a Thriving Email List Using Facebook

by · February 16, 2015

When you’re planning to build a new blog or an online business, creating a sizeable subscriber base should be one of the first things on your mind. With people on your mailing list, you can work on building relationships and converting subscribers into buyers. Some marketers believe that email lists are not as important as they were a few years ago because of Facebook.

But the stats suggest otherwise.

  • In the last year, 66% of all US consumers below 15 years of age made a purchase because of an email.
  • 91% of consumers check their email at least once a day.
  • 64% of decision makers read their emails via mobile.
  • Over 70% of mobile purchasing decisions are influenced by email.
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Listen To This: Stories We’re Telling Ourselves, inspired by The Beancast

by · February 13, 2015

I am an avid listener of The Beancast, so I’m excited that this week’s “Listen To This” post is inspired by Bob Knorpp and his guests (Winston Binch, Scott Monty, and George Parker). Per usual, the entire episode is worth a listen, especially for the digital marketing and advertising crowd. This year’s analysis on the analysis surrounding the Super Bowl is funny, honest, and on-point. Definitely check it out.

For this post, the ah-hah moment came about 37 minutes in, when talk of the industry echo chamber briefly surfaced. It was a moment that spotlighted storytelling. What kind of storytelling? The bad kind. The self-deceiving kind. The kind that oftentimes doesn’t seem like storytelling at all.

But first, a bit of context.

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What Can Marketing Learn From The Pageant World? Turns Out, Lots.

by · February 4, 2015

From meeting Tom Brady to biking 50 miles with Miss USA, from competing in the Bahamas at Miss Teen USA to appearing on the cover of a magazine,  undeniably, my experience as Miss New Hampshire Teen USA was once in a lifetime. But above all else, pageants provided me with valuable skills that allowed me to pursue an academic scholarship at a notable university and graduate with honors, ultimately translating positively to my role in digital marketing at SME Digital. I learned that it is not about the crown or notoriety that matters, but rather what you do with your title. My time in the pageant world was challenging and rewarding, and I am honored today to share a few unexpected marketing skills that I acquired through my experience.

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You heard the very expensive crickets. Now, hear this.

by · February 3, 2015

Much has been made of real-time or agile marketing. In fact, I wrote a little post about it myself some time ago. But recently, agile has come up time and again and it is something that we are actively adopting and training on here at SME. So what is agile, you ask? Well, agile is inspired by the agile software development principles of evolving requirements and solutions through collaboration. It is about flexibility and responding to changing audience needs and requirements. Think learn -> ship -> learn -> ship and so on. In an agile environment, you move quickly and respond to results based on data and direct feedback. These same principles are being adopted in the discipline of marketing as well. What may have been called real-time marketing a year ago is agile marketing today. It is flexible and always learning. It is about being nimble in your approach and constantly optimizing based on results.

My friend and colleague, Danielle, recently shared this article: “How to Craft an Agile Marketing Campaign”. It’s a solid how-to piece that you should read. But when I think about these principles for a large-scale enterprise, agile has a few hurdles to cross before it is widely adopted. Which is a huge risk for large-scale enterprises. The risk is this: Your scrappy competitors will beat you to agile and will know more about what works faster, giving them a competitive advantage.

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Three Ways to Turn Company Secrets into Content

by · December 10, 2014

Let’s talk about proprietary content and why it’s increasingly more important for companies to give up some of their secrets in exchange for truly relevant and rank-worthy content.

Now that everyone is joining the content game, it’s time to up the ante and suggest that just generating content is not enough. If your content is pretty generic, you are not winning any points from the SEO Gods, and you are certainly not growing a thriving or engaged audience.

Nope, what you need is proprietary content to make a real splash. 

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Yes, Misery Loves Your Company

by · November 28, 2014

Misery. If you’ve ever worked, you’re familiar with the feeling. Whether it’s the drama of the everyday, the anger that comes with work times and timing, or frustration related to personnel decisions, every company, every brand, and every team is always flirting with misery. None of us are immune, and we all know the feeling when stuff hits the fan. Moments of misery in business are as old as business itself, but the outlet for those feelings has drastically changed, and that is where the newish danger of misery lives: publicizing it. Our knee-jerk relationship with social media means that we are all mere seconds away from inviting others to be voyeurs to our misery, making transparent and permanent what, in many cases, should be private and temporary. Why is this dangerous?

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