I have spent my last few posts preaching, from telling you to skinnydip with your audience to chastising you for not being fully present, from telling you to quit liking Facebook Pages to demanding that you be more awesome. Today…well, I’m taking a step back and finding a zen calm in remembering the spirit of social marketing. Getting back to the roots, if you will, I have landed on six attitudes to ground myself when speaking and interacting via social channels. Attitude isn’t everything in social, but it is certainly a part of everything. Being this vs. that can make or break any given post, conversation, or relationship. Hopefully, some of these Be’s will remind us to be our best selves. Sometimes, it helps to stop doing and start being.
To that end, here are my current Be-attitudes of social marketing. My first hope is that something in these tenets resonates with you, perhaps even inspires; my second hope is that you will add your own Be’s to this list, as I have surely not covered them all.