Posts tagged as:

Social Marketing

Three Ways to Turn Company Secrets into Content

by · December 10, 2014

Let’s talk about proprietary content and why it’s increasingly more important for companies to give up some of their secrets in exchange for truly relevant and rank-worthy content.

Now that everyone is joining the content game, it’s time to up the ante and suggest that just generating content is not enough. If your content is pretty generic, you are not winning any points from the SEO Gods, and you are certainly not growing a thriving or engaged audience.

Nope, what you need is proprietary content to make a real splash. 

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Yes, Misery Loves Your Company

by · November 28, 2014

Misery. If you’ve ever worked, you’re familiar with the feeling. Whether it’s the drama of the everyday, the anger that comes with work times and timing, or frustration related to personnel decisions, every company, every brand, and every team is always flirting with misery. None of us are immune, and we all know the feeling when stuff hits the fan. Moments of misery in business are as old as business itself, but the outlet for those feelings has drastically changed, and that is where the newish danger of misery lives: publicizing it. Our knee-jerk relationship with social media means that we are all mere seconds away from inviting others to be voyeurs to our misery, making transparent and permanent what, in many cases, should be private and temporary. Why is this dangerous?

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Searching for social ROI?

by · November 12, 2014

I am pulling my hair out over here! It’s one of the absolute worst, most frustrating feelings one can have…losing stuff. You see, I have a computer cord that I only need about twice a year, and I always put it back in the same place when I am done with it. Because when I need it, I really need it. And it’s not here. It’s not in its place, and I’m in the process of tearing my house apart looking for it. It’s a totally helpless feeling. And if you are being asked to prove your social ROI…you know this feeling firsthand. But lucky for you, there’s help for your lost things. Keep your hands off of your hair, and see what SME Digital has found for you.

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Burn Your Marketing Plans To The Ground

by · November 5, 2014

Okay, maybe burning all of your plans to the ground is a bit dramatic; however, this is the perfect time of year to consider striking a match or two. 2015 is staring us squarely in the face, and we’re all busy looking back at 2014, planning for the coming year, and (hopefully) crunching all of the data we can get our hands on. My hope is that your brand performed well above average this year and has some really big wins to report on. However, I urge you to take a long pause before simply modifying last year’s plans, copying/pasting those KPIs, or leaning back. This is not the time to take a break; it’s the time to break…everything. Light it up, and burn it down. Why?

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13 Trick-Or-Treat Rules for Social Marketers

by · October 30, 2014

First of all, I agree with Jason Falls that list posts are not the gold standard. However, sometimes the stars line up, and a list just pours out. So this list is the candy that I’m handing out this year, and I appreciate you stopping by the homestead! Since I’m a zombie this year, I’ll be needing your brains for the next few minutes, so hand them over, grab the closest wad of candy, and slow-walk with me through these 13 (insert spooky sound effect) rules of trick-or-treating/social marketing.

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Four Things My Four-Year-Old Has Taught Me About Social Marketing

by · October 16, 2014

My youngest daughter turns four years old today. Not only has the time flow by quicker than I could have imagined, I have learned more that I ever thought possible from her. So in honor of my little Jasmine’s birthday, here are four social marketing lessons she has taught me (to the tune of Frozen; apologies in advance).

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The Six Be-attitudes of Social Marketing

by · September 24, 2014

I have spent my last few posts preaching, from telling you to skinnydip with your audience to chastising you for not being fully present, from telling you to quit liking Facebook Pages to demanding that you be more awesome. Today…well, I’m taking a step back and finding a zen calm in remembering the spirit of social marketing. Getting back to the roots, if you will, I have landed on six attitudes to ground myself when speaking and interacting via social channels. Attitude isn’t everything in social, but it is certainly a part of everything. Being this vs. that can make or break any given post, conversation, or relationship. Hopefully, some of these Be’s will remind us to be our best selves. Sometimes, it helps to stop doing and start being.

To that end, here are my current Be-attitudes of social marketing. My first hope is that something in these tenets resonates with you, perhaps even inspires; my second hope is that you will add your own Be’s to this list, as I have surely not covered them all. 

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Focusing to level up

by · September 18, 2014

Fall for me is more of a new year. I have always been mentally on a school calendar. Fall means taking a look at things anew. I don’t make many New Year’s Resolutions because I do most of my assessments in the fall at back-to-school time. And in the spirit of leaves turning, let’s take a look at where we are to start thinking about where we can go next.

How can we graduate from where we are to get closer to where we want to be?

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Magic and Marketing; Are You Amazing Your Audience?

by · September 17, 2014

Think of a card, any card…

I am a huge fan of magic. And after dabbling a bit on my own, I have realized that there are three types of audiences for magic: the Uninformed, the Unimpressed, and the Amazed. I wouldn’t call many brands – nor their marketing efforts – magical, but there are interesting similarities when it comes to the growth and evolution of our audiences. And I believe there is something to learn here.

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