Posts tagged as:

Social Marketing

Shhh….What We Learned From Silence

by · March 30, 2015

Last week, we had zero blog posts published here on socialmediaexplorer.com. Zero. Like, less than one. That’s not only odd for us, it’s unprecedented. And it was uncomfortable. And truthfully it was…odd timing. However, you should know that it was absolutely, 100%, completely part of a well-thought-out, perfectly-executed master plan.

Umm…okay…no it wasn’t.

I’ve thought long and hard about our unintentional blog-hiatus. In fact, as primary editor of this blog, I thought about it day and night. And day. Publishing five (worthy) posts a week surely isn’t easy, but it turns out that it’s actually easier than publishing zero. That sounds odd, but it’s true. But the silence was necessary, it was transparent, and I learned a lot during our time between the words.

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7 Effective Ways To Increase Your Social Media Traffic and Conversions

by · March 6, 2015

If you look at your blog’s traffic stats, social media is likely to be among the top three traffic sources. In fact, for many blogs, social media traffic is even more important than search engine and direct traffic. On the other hand, you’ll find many bloggers complain about the ineffectiveness of social media and how it’s just over-hyped.

In reality, however, the amount of traffic you manage to attract from social media and the level of engagement you manage to drive from it depends largely on how you structure your social media posts and the share worthiness your content.

To help you understand this better, here are some of the key points you need to keep in mind while creating a strategy for driving traffic and conversions from social media.

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Can Social Marketers Learn Anything from NASCAR?

by · March 4, 2015

Admission time: I’m a NASCAR fan. If you met me in the coffee shop, it wouldn’t be your first guess, but it’s true. I record every race and watch every lap. *whew* Feels good to get that off of my chest. But why am I getting that out in the open? Because I think there are important lessons we marketers can learn from the sport.

Wait, brands learn from NASCAR? Unless your fans are spending hours of their time with your brand/content, and truly enjoying it, yup.

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Fire Your Social Media Team Today, and Hire Ron Swanson, Instead

by · February 25, 2015

Yesterday, Tracey Parsons argued that Leslie Knope would be the quintessential social media manager. And she would be right, if we had never been introduced to the brilliance that is Ron Swanson. In Leslie, Tracey saw the light; in Ron, I saw the right: no-nonsense, no frills, damn your drama, stick to the point, and survive. Those should be the tenets of any good manager. Want more proof?

Check out the Prezi below:

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Listen To This: We All See The Board, But What Game Are You Playing?

by · February 20, 2015

As you can tell from my first six installments of the “Listen To This” series (1, 2, 3, 4, 5, 6), I listen to a lot of podcasts. Most of the time, I’m into industry shows (Marketing, Design, Leadership, etc.), but I’ll admit that this week’s inspiration surprised me. I subscribe to a handful of podcasts that I would categorize as Entertainment. I love them, but I love them for being ear candy; their great for making me laugh or think about something other than work. Jay Mohr’s Mohr Stories is one of those shows. With guests that range from musicians to comedians, I often cherish this show for its escape and belly laughs. But inspiration? It happened.

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My Inner Crybaby Is Crying Uncle

by · February 17, 2015

Awards season is ad season, as well. What began with #Downerbowl will end with the Oscars, and we will all be able to see that this year, the theme in agency land was creating emotion. Much like a few years back, it was trying to convince brands to be human. Both of these themes are really close to being successful, yet they miss the mark in my mind. A brand cannot be human. It should instead try to be useful. It is more attainable and reasonable. A brand is not human; it is a business. And if it is a good business, it offers products and services that are useful to people. Therefore, useful should be the place from which the brand communicates. As for creating emotion, this one was soooo close I could taste it. The miss was this: creating emotion for the sake of emotion is manipulative and off-putting.

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How To Build a Thriving Email List Using Facebook

by · February 16, 2015

When you’re planning to build a new blog or an online business, creating a sizeable subscriber base should be one of the first things on your mind. With people on your mailing list, you can work on building relationships and converting subscribers into buyers. Some marketers believe that email lists are not as important as they were a few years ago because of Facebook.

But the stats suggest otherwise.

  • In the last year, 66% of all US consumers below 15 years of age made a purchase because of an email.
  • 91% of consumers check their email at least once a day.
  • 64% of decision makers read their emails via mobile.
  • Over 70% of mobile purchasing decisions are influenced by email.
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Listen To This: Stories We’re Telling Ourselves, inspired by The Beancast

by · February 13, 2015

I am an avid listener of The Beancast, so I’m excited that this week’s “Listen To This” post is inspired by Bob Knorpp and his guests (Winston Binch, Scott Monty, and George Parker). Per usual, the entire episode is worth a listen, especially for the digital marketing and advertising crowd. This year’s analysis on the analysis surrounding the Super Bowl is funny, honest, and on-point. Definitely check it out.

For this post, the ah-hah moment came about 37 minutes in, when talk of the industry echo chamber briefly surfaced. It was a moment that spotlighted storytelling. What kind of storytelling? The bad kind. The self-deceiving kind. The kind that oftentimes doesn’t seem like storytelling at all.

But first, a bit of context.

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What Can Marketing Learn From The Pageant World? Turns Out, Lots.

by · February 4, 2015

From meeting Tom Brady to biking 50 miles with Miss USA, from competing in the Bahamas at Miss Teen USA to appearing on the cover of a magazine,  undeniably, my experience as Miss New Hampshire Teen USA was once in a lifetime. But above all else, pageants provided me with valuable skills that allowed me to pursue an academic scholarship at a notable university and graduate with honors, ultimately translating positively to my role in digital marketing at SME Digital. I learned that it is not about the crown or notoriety that matters, but rather what you do with your title. My time in the pageant world was challenging and rewarding, and I am honored today to share a few unexpected marketing skills that I acquired through my experience.

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