Posts tagged as:

Social Marketing

Focusing to level up

by · September 18, 2014

Fall for me is more of a new year. I have always been mentally on a school calendar. Fall means taking a look at things anew. I don’t make many New Year’s Resolutions because I do most of my assessments in the fall at back-to-school time. And in the spirit of leaves turning, let’s take a look at where we are to start thinking about where we can go next.

How can we graduate from where we are to get closer to where we want to be?

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Magic and Marketing; Are You Amazing Your Audience?

by · September 17, 2014

Think of a card, any card…

I am a huge fan of magic. And after dabbling a bit on my own, I have realized that there are three types of audiences for magic: the Uninformed, the Unimpressed, and the Amazed. I wouldn’t call many brands – nor their marketing efforts – magical, but there are interesting similarities when it comes to the growth and evolution of our audiences. And I believe there is something to learn here.

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Be More Awesome? Challenge Accepted!

by · September 10, 2014

It’s going to be LEGEN…wait for it… I’ve been binge watching “How I Met Your Mother” lately (I’m only up to season 7, so no spoilers), and the more I spend quality time with Barney Stinson, love him or hate him, the more I feel he personifies the current state of Social Marketing, at least in part. That might sound like a stretch, but stay with me and see if you see your brand in his suave, yet sometimes flawed character. If so, maybe there is something for us all to learn here.

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Your Presence Is The Best Present You Can Present

by · August 20, 2014

Flashback: My 2-year old daughter, like many 2-year-old daughters, has a doll that she has latched onto: Chandani. She carries it around; it rides in the car with us; she puts it down for naps. This particular doll has a bit of prescribed interactivity: touch her cheek, “mama”; tickle her foot, laughter; squeeze her hand, crying. My daughter does not understand why her doll cries out; however, her reaction is always the same. She does not sing to Chandani, she does not chastise her, she does not try and converse with her, she does not ignore her. She simply touches her doll’s head and softly states, “I am right here. I am right here.”

The one and only priority in this relationship is presence; rain or shine, good or bad, light or dark, my daughter simply assures, “I am right here.” Because to her, that is precisely everything that matters.

Yes, that is all a bit emotionally-tingly. However, there is a truth here that has resonated with me again and again during the five years since I first wrote about this. The idea of presence-above-all-else haunts me, as a husband and father, as an employee, and, especially in these days of Social ubiquity, as a marketer and brand representative.

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Why Candy Is Crushing Your Social Marketing

by · August 6, 2014

I admit it: I play Candy Crush Saga. For some reason, this admission is harder to make public than my last. But now, it’s out there. Since embracing my love of the five-minute game breaks that CCS provides me, I have spent a good deal of time wondering why it has become my go-to distraction. And if you want your fans/followers to pay attention to you and your brand, you should ponder this, as well.

Now, you might be a CCS player or you might be someone who’s super annoyed at your friends asking you join in (don’t worry, I won’t), but either way, there is no denying that King is doing something right. And that means that those of us involved in Social Media Marketing can learn a thing or two (unless you already have over 71,000,000 Facebook fans). Sure, it’s unfair on some level to compare your brand and your Social efforts to a simple game, but is it really? During the sporadic times of the day when I need a 5-minute break, ask yourself where you want me to turn my attention: CCS or your Facebook Page? If it’s the latter, then you need to do some work.

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Six Social Marketing Memes I Wish Would Die

by · August 4, 2014

We social — nay content — nay digital marketers sure are a predictable bunch. Please know that my “we” does include me. We’ve top-10’d and How-to’d and Infographic’d our way to taking an online space full of intelligent signal to unintelligible noise faster than a bitchy customer can tweet.

Even from a purely social perspective, we aren’t than original. Some of the personal content I see from my friends in the space is the same old crap, eaten up, chewed up and spat out again and again like they’re a robin feeding a nest of chicks. And, as Nichole smartly explored last week, most of what we do here is all fueled by our egos. Some of them are playful and innocent. Others are pointed and somewhat sinister. Still others are flat out of control.

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The One Word Your Marketing Needs To Focus On Now

by · June 2, 2014

When you deliver a relevant message to a relevant audience at a relevant location and a relevant time, you hit the Relevancy Bullseye. This opens the opportunity for your brand to convert at previously unthinkable rates. We’ve preached this at Social Media Explorer for a long time now. For many brands, they’re only just now discovering what we meant.

Thanks to plummeting organic reach numbers on Facebook, brands are starting to leverage paid media there to support organic social content. For those that are dialing in the targeting, making the posts appear only before the most relevant of audiences, conversion rates are stunning.

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Content Marketing Alone Will Fail

by · November 25, 2013

A friend asked me what was the difference in content marketing and social media marketing. He seemed to think the trend is now that companies are following the flow toward content marketing and the social media part has sort of passed it’s prime.

The problem is they’re different. While one begets the other, it doesn’t necessarily work the other way. This could pose a dangerous problem for brands that don’t see the natural flow and relationship between the two.

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Influencer Marketing Can Be An Easy Button

by · October 28, 2013

There isn’t a marketer alive not looking for an easy button. Our culture and societal influences make us thirsty for them. We want things here, now, fast, cheap and smart, and we don’t want to put forth any effort to get it.

Social Media Marketing seems like an easy button to those that know no better. “Just open a Facebook page!” “Just get on Twitter!” “It’s Free!” and other assurances have driven many of today’s marketers to think Social Media Marketing is an easy button for their success.

But it’s not. However, one facet of social marketing can get close.

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