social measurement

With so many variables at play, how can we dissect our data to give us new insights as to what is actually driving conversions and, ultimately, ROI? How can we measure all the way through...read more

With so many variables at play, how can we dissect our data to give us new insights as to what is actually driving conversions and, ultimately, ROI? How can we measure all the way through...read more

Ultimately, a deep-dive report measures changes in customer behavior, consideration, and conversion. Metrics are chosen in order to answer why changes are occurring. There are many valuable insights to be had from these reports that...read more

Inside a recent fortune cookie: “Statistics are no substitute for judgment.” Putting aside that fortune cookies are no longer fortunes anymore, they’re aphorisms (or “sh**ty observation cookies” as my friends Constantin and Paull call them),...read more