social media advertising

Twitter has recently opened up their self service advertising products to advertisers based in the UK, finally allowing us to delve into the system and start testing every element.  One initial problem that we are...read more

It’s fluff. When most companies think about social media they think of going “viral”, building a large following, and having a built-in audience that will forever bend at your whim. We categorize social media as...read more

Today at BlogWorld & New Media Expo, I’m giving a talk on brands and blogs. More specifically, I’m hoping to help bloggers understand the world of marketing a bit more so they can better serve...read more

Community managers want to monetize what they’re doing. Brands want to reach niche communities with marketing messages. Seems like a simple solution, doesn’t it? But then came the social media hippies and tree-huggers. “Marketing doesn’t...read more

A stroke of good fortune recently let me to swing by the Boston offices of Mullen, one of the nation’s most successful and, frankly, interesting advertising agencies. The firm works with great brands like Panera...read more

One of the biggest challenges brand-side marketers face in dealing with social media is incorporating the necessary time to monitor and respond to conversation online. Marketers are busy people. Most only spend about 10-20 percent...read more