social media advertising

A stroke of good fortune recently let me to swing by the Boston offices of Mullen, one of the nation’s most successful and, frankly, interesting advertising agencies. The firm works with great brands like Panera Bread, Ask.com, Stanley, CSX Transportation and the Boston Bruins, among others. It also has developed quite a reputation as a social media savvy ad agency.

To explore why, I took a few moments to talk to Edward Boches, Mullen’s chief creative officer (who also lists “chief social media officer” on his business card – very cool) about his agency’s approach and successes.

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