Posts tagged as:

social media advertising

Why Big Brands Won’t Advertise On Your Blog

by Jason Falls · May 25, 2011

Today at BlogWorld & New Media Expo, I’m giving a talk on brands and blogs. More specifically, I’m hoping to help bloggers understand the world of marketing a bit more so they can better serve their audience and their own interests by knowing the differences between public relations, advertising, media buying and how they sometimes work together … and sometimes don’t. The end result, I hope, is that bloggers have a stronger understanding of why asking a public relations professional to buy an ad is misdirected, or why asking a big brand’s marketing manager to buy an ad is too.

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Linqia Offers Paid Placement Of Social Content

by Jason Falls · March 29, 2011

Community managers want to monetize what they’re doing. Brands want to reach niche communities with marketing messages. Seems like a simple solution, doesn’t it?

But then came the social media hippies and tree-huggers. “Marketing doesn’t belong here! We don’t want your spam!” So brands sulked away. And the community managers (think forums, LinkedIn Group leaders, not brand-side implementation specialists) who were interested in making money for their efforts got shut out or snuck behind their brethren’s back to make a buck.

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An Ad Agency Getting It Right

by Jason Falls · October 16, 2009

A stroke of good fortune recently let me to swing by the Boston offices of Mullen, one of the nation’s most successful and, frankly, interesting advertising agencies. The firm works with great brands like Panera Bread, Ask.com, Stanley, CSX Transportation and the Boston Bruins, among others. It also has developed quite a reputation as a social media savvy ad agency.

To explore why, I took a few moments to talk to Edward Boches, Mullen’s chief creative officer (who also lists “chief social media officer” on his business card – very cool) about his agency’s approach and successes.

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Is Your Agency Making Social Media Easy?

by Jason Falls · October 5, 2009

One of the biggest challenges brand-side marketers face in dealing with social media is incorporating the necessary time to monitor and respond to conversation online. Marketers are busy people. Most only spend about 10-20 percent of their time dealing with advertising or their agency partners. One of the biggest challenges for advertising and public relations agencies in relation to social media is getting brand-side trust to enable the agency to read and react to the social web without layers of approvals.

There’s at least one agency out there that seems to have developed a solution that helps mitigate both problems with an interesting tool and approach.

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Exploring Sponsored Conversations With IZEA’s Ted Murphy

by Jason Falls · August 19, 2009

I had the pleasure of connecting with Ted Murphy, CEO of IZEA, the sponsored conversations company, last week. We talked via ooVoo, a video chat software, for an episode of Social Media Explorer TV.

Talking Sponsored Conversations With IZEA’s Ted Murphy from Jason Falls on Vimeo.

Sponsored conversations touches on some controversy because the purists in social media believe that advertising and marketers have no place in the social media space. Social media as a gathering place for people emerged largely because people grew tired of thousands of marketing messages per day being thrown at them from all directions. The online space offers technology that allows people to manage their media environment and avoid interruption-type advertising if they want. So, those true to The Cluetrain Manifesto-esque principals of social media say ads don’t belong and what IZEA is doing is antithetical to what social media is about.

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The Problem Of Promoting You, Your Cause, Your Business With Social Media

by Jason Falls · July 31, 2009

If your company wants to know the philosophical basis of social media, many resources indicate it rests in the notion that consumers grew tired of advertising and marketing messages all day, every day. They turned to the Internet in the late 1990s and early 2000s when the access and technology barriers to entry conveniently dropped. There, they found like-minded others to share recommendations and information with.

Social media has its evolution in the notion that people don’t like being marketed to, or at least they don’t like being marketed to the way they have been for years.

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