Social Media Advice

The Authoritative Book On Social Media Finally Published

by Jason Falls · July 27, 2009

It seems like everyone who has a blog or presence of substance in the social media space is writing a book these days. In fact, I’ve actually had several people follow up an introduction to me with, “So what book are you working on?”

I’m not presently working on a book, thank you. When I have a good idea for one, I’ll let you know.

Yes, there are a handful of very good books out there that I would recommend people read if they are interested in learning more about social media, but if you or anyone you know is presently writing a book about social media, I would encourage you to save your energy and stop right now. The authoritative book on social media marketing has finally been published.

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The Power of New

by Jason Falls · July 24, 2009

This was going to be a difficult post to write. Then I decided to emphasize the new, not the old.

I set out next week on a new venture. New because a new professional challenge beckoned me. New because a tired mind begged me. New because too many voices, only a few of them my own, demanded it.

Beginning Monday, I am Jason Falls, Principal of Social Media Explorer LLC, a communications consultancy. My services will be available to clients looking for senior level strategy and consultation for their social media, public relations, marketing and communications efforts. I will no longer be officially affiliated with Doe-Anderson, though I will continue to work with them on selected projects and, without hesitation, refer companies to them.