social media analytics

Tools, Process and Culture…Oh My!

by Malcolm De Leo · December 26, 2012

Everywhere I go and speak, I ask the same two questions before I start my presentation. The first question I ask is, “How many of you trust social media as a data source to make business decision? Please raise your hand if you do.” You know how many people’s hands go up after I ask this question? About 5-10% of the room. And when I ask this question, the room is filled with at a minimum 100 people all the way to 500 people. After asking this question, I follow it with a second one. I ask, “Ok, so when you are thinking of buying a new electronic device or appliance or picking a restaurant to make a decision, how many of you go to the web first to collect information to make your decision?” Now everyone’s hand goes up. Well at least 98% of them…the other 2% are sleeping.

8 comments

It Goes Without Saying: From Sentiment to Intent

by Seth Grimes · October 18, 2012

When someone remarks “It goes without saying,” they are about to explain, possibly in detail, something the listener is supposed to already know. Similarly, a speaker “who needs no introduction” is often about to get one. When you’re negotiating with someone who says “It’s not about the money,” the sticking point is probably just that, the money, and that classic dump-your-boyfriend line, “It’s not you, it’s me,” means, “You’re not smart/good looking/caring/interesting enough for me.”

6 comments

Social Media Measurement Model [Infographic]

by Mark Smiciklas · May 24, 2012

As social media becomes more widely accepted as a business tool, organizations embracing the medium are slowly becoming more adept at creating content and engaging with their audiences. The next step for organizations that are comfortable with the content side of things is the development of a strategy and tactics to measure the performance of their social media activity.

The following model is a work in progress that aims to build on a social media measurement framework developed by John Lovett and Jeremiah Owyang. Here are some notes about the model components:

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Understanding the ROI of Social Media

by Jason Falls · February 1, 2012

It’s the question that social media evangelists, speakers, consultants and practitioners begrudgingly have to answer. Sometimes, they have to or their jobs are in jeopardy. What is the ROI of social media. While I have my own perspective on that, there are many ideas and opinions on the issue. Part of what we plan to provide with our Explore events this year is a better understanding of the ROI question for all who attend.

17 comments

Benchmarking Your Social Performance

by Jason Falls · January 30, 2012

Editor’s Note: The following is a guest post from Tristan Handy from Argyle Social, a service SME uses and a company that sponsors our events. But I think you’ll agree, disclosures aside, it’s awesomeness.

You’ve spent all year writing and sharing great content. And from time to time, you check to see how your posts perform. But when you look at that report—whether it’s in bit.ly, Google Analytics, or your social media management tool of choice—how do you interpret it? Is 100 clicks good? Is 1,000 clicks good?

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How To Build Social Media Awareness Into Your Website

by Jeff Larche · March 9, 2011

An old man is approached by a traveler. He’s asked how to get to Dublin. The old man replies: “I sure wouldn’t start from here.” As a web analyst I’m occasionally tempted to use that line. It happens when I’m brought into a project long after a site is launched and I’m asked to report on user behavior the site just wasn’t built to measure.

Increasingly the metrics requested are of user engagement, related to social media conversations surround the site content. If my client is lucky I’m able retrofit a solution, but it’s always best to plan for these from the start. Here’s how. I’ve drafted a short list of considerations for you as you prepare for your next site or site redesign.

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