social media analytics
by Malcolm De Leo">Malcolm De Leo
March 14, 2013
We all know that social media data is driving us towards thinking about our business differently. Whether it is engaging your consumer demographic in new ways: engaging with customers on a Facebook fan page or...read more
by Jim Berkowitz">Jim Berkowitz
January 30, 2013
It doesn’t seem that long ago that I spent an afternoon figuring out how to build a Facebook landing page with FBML. It wasn’t pretty; I’m a marketing dude, not a programmer. Then, what seemed...read more
by Malcolm De Leo">Malcolm De Leo
December 26, 2012
Everywhere I go and speak, I ask the same two questions before I start my presentation. The first question I ask is, “How many of you trust social media as a data source to make...read more
by Seth Grimes">Seth Grimes
October 18, 2012
Automated methods help you unlock the immense potential business value of sentiment and intent signals in social, online, and enterprise data.
by Mark Smiciklas">Mark Smiciklas
May 24, 2012
The next step for organizations that are comfortable with the content side of social media is the development of a strategy and tactics to measure the performance of their social media activity.
by Jason Falls">Jason Falls
February 1, 2012
Nichole Kelly offers ideas on why marketers struggle with knowing the ROI of social media and offers ideas on how they can become enlightened on the value of the medium.
by Jason Falls">Jason Falls |
January 30, 2012
by Jason Falls">Jason Falls |
December 27, 2011
by Jeff Larche">Jeff Larche |
March 9, 2011
by Jason Falls">Jason Falls |
February 15, 2011
by Mark Smiciklas">Mark Smiciklas |
December 30, 2010