Posts tagged as:

social media analytics

Understanding the ROI of Social Media

by Jason Falls · February 1, 2012

It’s the question that social media evangelists, speakers, consultants and practitioners begrudgingly have to answer. Sometimes, they have to or their jobs are in jeopardy. What is the ROI of social media. While I have my own perspective on that, there are many ideas and opinions on the issue. Part of what we plan to provide with our Explore events this year is a better understanding of the ROI question for all who attend.

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Benchmarking Your Social Performance

by Jason Falls · January 30, 2012

Editor’s Note: The following is a guest post from Tristan Handy from Argyle Social, a service SME uses and a company that sponsors our events. But I think you’ll agree, disclosures aside, it’s awesomeness. 

You’ve spent all year writing and sharing great content. And from time to time, you check to see how your posts perform. But when you look at that report—whether it’s in bit.ly, Google Analytics, or your social media management tool of choice—how do you interpret it? Is 100 clicks good? Is 1,000 clicks good?

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Spredfast Integrates Social Business Index

by Jason Falls · December 27, 2011

Every business is looking for the right analytics to point to in hopes of determining success or failure in social media. Perhaps even more so, every business is trying to find that right combination of metrics that allows them to see how they’ve done and understand how to improve.

Spredfast, an SME client, announced last week they’ve added integration with the Social Business Index, a scorecard of sorts from the Dachis Group. On the surface, this might seem like pulling in Klout scores or other one-off measures that certainly enhances the tool, but isn’t earth-shattering. But if you look a little deeper, it’s a bit more important.

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How To Build Social Media Awareness Into Your Website

by Jeff Larche · March 9, 2011

An old man is approached by a traveler. He’s asked how to get to Dublin. The old man replies: “I sure wouldn’t start from here.” As a web analyst I’m occasionally tempted to use that line. It happens when I’m brought into a project long after a site is launched and I’m asked to report on user behavior the site just wasn’t built to measure.

Increasingly the metrics requested are of user engagement, related to social media conversations surround the site content. If my client is lucky I’m able retrofit a solution, but it’s always best to plan for these from the start. Here’s how. I’ve drafted a short list of considerations for you as you prepare for your next site or site redesign.

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ValueVine Brings Location-Based, Review Site Analytics To Franchise Tool

by Jason Falls · February 15, 2011

Seattle-based ValueVine, a social media management solution for franchise and multiple-location businesses, this morning launched a powerful new version of their tool that expands focus beyond Facebook and Twitter and positions the company as a social media management, engagement and analytics solution. The new product, called ValueVine Connect, has such a wealth of new data and analysis functionality that CEO Neil Crist told me, “This will now be our lead product.”

That’s pretty impressive considering their previous management solution was solid.

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PAVE-ing A Way For Refined Social Media Measurement

by Jason Falls · November 27, 2010

Editor’s Note: The following is a guest post from Joel Gn, a Singapore-based communications associate with web development firm Aeturnus.

Corporations today have only been too eager to jump on-board the social media bandwagon. This has inevitably resulted in the growth of various social media tools in the market, but the usual questions continue to surface: how are social media metrics translated into actionable insights? How do the measurements correlate with the ROI of the company or brand?

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Visible Technologies Unveils Expanded Social Media Monitoring Platform

by Jason Falls · September 9, 2009

The social media monitoring space just got more cluttered. Or perhaps not so.

Visible Technologies, originally a search marketing firm that expanded into the social media monitoring realm about three years ago, today launched an expanded suite of monitoring and measurement tools to up the ante in the chase for market lead.

A peek at the truVoice dashboard from Visible Technologies. Click for full size.

A peek at the truVoice dashboard from Visible Technologies. Click for larger view.

VT’s flagship product, TruCast, has been rebranded “truVoice” and is essentially a nice marriage of real-time social media monitoring solution and full blown CRM platform for workflow and issue tracking. A dashboard product with a fair amount of start-up customization and enterprise-level functionality, it’s not cheap, which has prevented Visible Technologies from competing with the Radian6/Techrigy/Scout Labs set.

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