I’ve long held the belief that public relations, as a discipline and department, should own the responsibility for social media across the spectrum of enterprise and corporations. Mind you, I don’t think social media should be crammed into a silo with PR and forgotten about, but rather, employed across the organization with PR owning the responsibility of managing its implementation and internal education.
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No Bullshit Social Media
Social Media is no longer about chatting with your friends. It’s about driving business. This book shows you how it can for yours.
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“Jason and Erik are the real deal: They blend heartfelt sincerity with technical know-how and experience. This book gives you a lot to chew on, and if you let it, gives you a serious step up on your competition.”
— Chris Brogan, Best-Selling Author of Trust Agents.
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