Posts tagged as:

social media best practices

Infographic: The Social Media Lifecycle

by Jason Falls · January 18, 2012

Our friends at uberVu have shared a pretty interesting and far-reaching info graphic that shows the statistics around what they call the Social Media Lifecycle. The information compiled profiles companies and statistics around what uberVu believes to be the four pillars of social media success, which is, not coincidentally, the name of the company’s newest white paper, which can be downloaded for free.

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19 Social Media Best Practices [VIDEO]

by Mark Smiciklas · January 26, 2011

As we head into (what could be) a pivotal year for social media, I thought it would be a good idea to review some of the great principles and practices that have been established to date.

Here’s my infographic inspired list of 19 social media best practices. I know I’m missing more than a few so I encourage you to add to the list and fuel some discussion in the comments.

What ideas or concepts do you feel will be the most important as social media continues to evolve? The comments are yours.

Permanent link to this post (94 words, estimated 23 secs reading time)
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How To Drive Business Leads With Question & Answer Forums

by Jason Falls · December 23, 2009

My mother used to tell me the only stupid question was the one you didn’t ask. Thanks to social media, in business terms, the only stupid question is fast becoming the one you don’t answer.

People are driving leads using Question and Answer forums like LinkedIn Answers, Yahoo! Answers and Answers.com. While most case study examples seem to be independent consultants, someone has finally put some quantification around the trend with some surprising results.

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Selling Your Product By Selling Someone Else’s

by Jason Falls · December 16, 2009

For years now you’ve heard advice from social media evangelists that is counter-intuitive to a traditional marketing approach. Don’t sell first. Relinquish control of your brand to your customers. Take your content to the customers instead of driving all activity to your own website. Build content around your customers, not your brand.

On Monday, we looked at an example of a business that relinquished control to empower their audience of enthusiasts. Today, we’ll look at an example of a business building content around their consumer’s need, not the company’s profits.

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Is Your Agency Making Social Media Easy?

by Jason Falls · October 5, 2009

One of the biggest challenges brand-side marketers face in dealing with social media is incorporating the necessary time to monitor and respond to conversation online. Marketers are busy people. Most only spend about 10-20 percent of their time dealing with advertising or their agency partners. One of the biggest challenges for advertising and public relations agencies in relation to social media is getting brand-side trust to enable the agency to read and react to the social web without layers of approvals.

There’s at least one agency out there that seems to have developed a solution that helps mitigate both problems with an interesting tool and approach.

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