social media best practices

Following a set of standardized marketing rules is a recipe for achieving average results. Rethink these 5 rules to break away from the pack and become an innovative business.

uberVu presents an interesting infographic that details the life cycle of social media, including stats around how brands are using social.

Editor’s Note: Today’s post is a guest offering from Mike Lewis, Vice-President for Marketing and Sales at Awareness Networks, a social media marketing software solution for businesses. Building a social media program is an exciting...read more

As we head into (what could be) a pivotal year for social media, I thought it would be a good idea to review some of the great principles and practices that have been established to...read more

My mother used to tell me the only stupid question was the one you didn’t ask. Thanks to social media, in business terms, the only stupid question is fast becoming the one you don’t answer....read more

For years now you’ve heard advice from social media evangelists that is counter-intuitive to a traditional marketing approach. Don’t sell first. Relinquish control of your brand to your customers. Take your content to the customers...read more