I was disappointed to hear that management styles and cultural differences led to the split of what was the first social media agency consolidation today when Maggie Fox of the Social Media Group announced the acquisition of Geoff Livingston’s Livingston Communications wouldn’t take place. The partnership had the potential to provide the world with a unique, international social media practice that put a test to all sorts of collaboration theories. From the video below and Maggie’s post, you can see the realization that the partnership wasn’t going to work out as ideally as once thought seems to sit well with everyone.