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Social Media Business

I’ve always considered myself a bit of a purist when it comes to social media. I believe strongly that it’s more important to engage in conversations and build relationships with people, both as an individual and as a company or brand, than it is to come at them selling product. If you build relationships, the products will sell. Sure, it’s a longer build, but with it comes longer benefit.

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What The Social Media Group-Livingston Split Doesn’t Mean

August 27, 2008

I was disappointed to hear that management styles and cultural differences led to the split of what was the first social media agency consolidation today when Maggie Fox of the Social Media Group announced the acquisition of Geoff Livingston’s Livingston Communications wouldn’t take place. The partnership had the potential to provide the world with a [...]

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