social media case studies

If you’ve ever had doubts about the power of the groundswell or social media, allow me the opportunity to introduce you to J.C. Hutchins. In 2006, the Louisville native (only one of the many reasons I dig the guy) was dutifully submitting his sci-fi trilogy novels called 7th Son to book publishers. No one would give him the time of day. The stories were about human cloning, complete with a conspiracy sparked by the assassination of an American president, but they were probably a bit too “out there” for publishers at the time.

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