Posts tagged as:

social media case studies

Have We Grown Weary Of Brand Attacks?

by Jason Falls · October 31, 2011

The dust has settled from the Ragu Hates Dads incident from a few weeks back. I’m sure it could have been worse had C.C. Chapman not been resolved to just shrug it off. Several others chapped by the incident, including me, voiced some lingering concerns, but all-in-all it wasn’t an overly egregious violation of consumer trust. Just a minor wrinkling of the nose in the grand scheme of things.

Read More →
30 comments

Southwest Airlines and Social Media Strategy: 5 Lessons for Marketers

by Mark Ivey · June 30, 2011

One challenge I’ve had with many corporate clients is getting employees to blog. Most corporate folks feel like they don’t have the time or skills. So it piqued my interest when I found out Southwest Airlines has a slew of employees writing their Nuts about Southwest blog. I was drawn in by the energy and spirit of the blog: All homegrown.

Curious, I sat down (virtually) with Christi McNeill, who manages SW’s corporate social media strategy to discuss the blog and social media program.  Turns out they’re doing a lot right down in Dallas. The social media program, started in 2006, is showing impressive results: 12 million monthly visits to its website, 1 million Twitter followers, 1.3 million Facebook likers.

Read More →
23 comments

Doing Social Media Well Means Not Going By The Book

by Jason Falls · September 14, 2010

Editor’s Note: The following is a guest post from Ilana Rabinowitz, Vice-President of Marketing for Lion Brand Yarn Company.

Social media consultants often suggest developing a unified “brand voice” and creating a rulebook about how to interact on social media.  This goes against two of the most basic criteria for success in social media: openness (transparency) and being yourself (authenticity).  The parentheses are the buzzwords often used with these concepts, that are a pet peeve of mine.

Read More →
16 comments

Social Media First From K-Mart? Yep. K-Mart.

by Jason Falls · July 12, 2010

Got a hot tip yesterday that this was coming. Kmart announced today during #gamerchat an interesting new (and likely industry and retail first) social media effort to bridge their online gaming community at MyKmart.com with off-line retail activity. Starting today, qualified reviews of games posted at MyKmart.com may start appearing along with the reviewed game on store shelves.

Read More →
31 comments

A Moment In Social Media History: 7th Son

by Jason Falls · October 27, 2009

If you’ve ever had doubts about the power of the groundswell or social media, allow me the opportunity to introduce you to J.C. Hutchins. In 2006, the Louisville native (only one of the many reasons I dig the guy) was dutifully submitting his sci-fi trilogy novels called 7th Son to book publishers. No one would give him the time of day. The stories were about human cloning, complete with a conspiracy sparked by the assassination of an American president, but they were probably a bit too “out there” for publishers at the time.

J.C. Hutchins - 7th Son: Decent

Read More →
32 comments

Social Media For Small Business: Caminito Argentinean Steakhouse

by Jason Falls · October 27, 2008

A continual frustration many business owners and brand managers have when investigating social media is that most of the case studies continue to come from the tech industry. While it would be easy to flip their ears for not being the forward-thinking innovators who take those learnings to their own category, translating a tech company or software platform’s marketing approach into the real world of business can be complicated and frustrating. Not only is the world of the web all Greek to them, but many Tech successes have come from organic growth fueled by all-night traffic-seeking binges from 20-something start-up junkies on speed rather than strategic marketing plans.

Read More →
98 comments

Social Media For Small Business

by Jason Falls · October 13, 2008

Tomorrow I have the pleasure of presenting as part of the Master’s of Business Online one day boot camp in Indianapolis. The title of my presentation is technically, “Social Media Strategies: Marketing in a Web 2.0 world,” and will address a popular question from business owners and executives: I know what social media is. How does it make sense for my business?

In preparation for the talk, I wanted to make sure I had some excellent small business case studies to present. As usual, I turned to my Twitter community for some R&D, posting this invitation:

Read More →
50 comments

Subscribe to SME via email!

Close (X)

Probably the best thing you will do all day.

Select your interests