Posts tagged as:

social media case study

Autodesk Scores a Home Run with Gamification

by Nichole Kelly · November 8, 2012

When most people think about social media they immediately jump to Facebook or Twitter. However, some of the best companies are looking at social media in a different way. They are spending time figuring out how they can leverage social behaviors with their audience to meet their goals. Autodesk is doing just that. Rather than only focusing on social networks, they are taking social integration to a new level. They are building it into core decision points in their prospect lifecycle. Figuring out how to deeply integrate social elements into a company’s products, services, and business processes is where the most innovative companies are moving and Autodesk is certainly leading the charge in their industry.

Read More →
17 comments

Realtor.com’s Simple Solution Award Worthy

by Jason Falls · October 8, 2012

The latest Sammy Awards, given by Digiday, showcase excellence and breakthrough achievement in social advertising, media and marketing. As a member of a team that won a Sammy (in 2009), I’ve always been partial to those winners. The Sammy Awards were the first award-type recognition for work in the field and still hold some cache in my mind, at least.

Realtor.com was a winner this year in the category of most innovative business using the social medium to build its company culture and brands. Yes, Realtor.com. The website for real estate.

Read More →
2 comments

Increasing Customer Spend With A Little Social Media Help

by Jason Falls · July 6, 2012

Postcardmania reached out to me recently to tell me of a social media case study of their own that generated $120,637 in sales. Case studies with metrics are hard to come by — everyone wants to tell me what they’re about to do. Very few want to tell me what they did. So, I started asking questions.

It turns out that Postcardmania, which is a full-service marketing company, but one that certainly has a direct mail bend, came up with a nice case study on increasing current customer spend. It’s not altogether a social media case study, but what they did is worth noting because social media can at least get an assist here. Here’s what they did:

Read More →
4 comments

Breast Cancer Gets Glammed

by Nichole Kelly · October 27, 2011

In honor of breast cancer awareness month, I decided to take a look around and see if I could find an inspirational story of a breast cancer survivor who is using digital media to give back. There are a lot of stories out there about breast cancer awareness and the campaign has become so huge that it’s quite literally impossible not to think of your cha-chas all month. It’s fantastic that the movement has caught on and clearly it is working as the most recent statistics show us that the survival rate is up to 68% of diagnosed patients. This post is designed to help the 1,596,670 new patients who will be diagnosed with breast cancer THIS YEAR, according to the American Cancer Society!

Read More →
34 comments

What One Small Business Has Learned About Digital Marketing

by Jason Falls · June 2, 2011

The third of our free pass winners to BlogWorld & New Media Expo was About Curves, an online retailer for plus-size lingerie. Pamela Hazleton nominated them and KC from About Curves came to soak up the knowledge BlogWorld has to offer. The great thing about KC winning the pass was that she really represents exactly who should be coming to an event like BlogWorld and attend the Social Media Business Summit. She’s a small business owner/entrepreneur, out there doing it in the real world.

Read More →
2 comments

Case Study: Social Media Customers Are More Valuable Customers

by Jason Falls · February 8, 2011

Too many companies looking for proof that social media marketing works tend to look at the wrong things. “How much money will I make?” “How many new sales will I have?” Both are frequent questions from executives and business owners investigating social media marketing as tactics for their businesses. And they’re not bad questions, just sometimes the wrong questions. Sometimes it’s not how much you make, but how much of a difference your social media (read: relationship-building) efforts make in what your customers look like.

Read More →
61 comments

Ford One-Ups Itself With Global Focus Launch

by Jason Falls · September 30, 2010

Ford Motor Company is arguably one of the most successful companies on the planet in terms of using social media marketing successfully. Like them or not, they listen, they react, they engage and they inspire with their efforts. And yeah, social media lead Scott Monty and I are friends, but that doesn’t mean I play favorites. Scott would probably tell you I pick on him more than pat him on the back.

Read More →
12 comments

From Staid To Social: A Social Media Case Study

by Jason Falls · May 10, 2010

Social media marketing, if performed strategically, can do a lot of things. It can effectively engage an audience around your brand. It can empower a group of fans to spread word of you virally through social networks. It can do this with less money than you would spend on advertising to reach a similar audience.

And despite what the social media purists try and tell you, social media marketing can drive sales.

Read More →
35 comments

← Previous Entries

Subscribe to SME via email!

Close (X)

Probably the best thing you will do all day.