Social Media Case Study

Breast Cancer Gets Glammed

by Nichole Kelly · October 27, 2011

In honor of breast cancer awareness month, I decided to take a look around and see if I could find an inspirational story of a breast cancer survivor who is using digital media to give back. There are a lot of stories out there about breast cancer awareness and the campaign has become so huge that it’s quite literally impossible not to think of your cha-chas all month. It’s fantastic that the movement has caught on and clearly it is working as the most recent statistics show us that the survival rate is up to 68% of diagnosed patients. This post is designed to help the 1,596,670 new patients who will be diagnosed with breast cancer THIS YEAR, according to the American Cancer Society!

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Ford One-Ups Itself With Global Focus Launch

by Jason Falls · September 30, 2010

Ford Motor Company is arguably one of the most successful companies on the planet in terms of using social media marketing successfully. Like them or not, they listen, they react, they engage and they inspire with their efforts. And yeah, social media lead Scott Monty and I are friends, but that doesn’t mean I play favorites. Scott would probably tell you I pick on him more than pat him on the back.

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From Staid To Social: A Social Media Case Study

by Jason Falls · May 10, 2010

Social media marketing, if performed strategically, can do a lot of things. It can effectively engage an audience around your brand. It can empower a group of fans to spread word of you virally through social networks. It can do this with less money than you would spend on advertising to reach a similar audience.

And despite what the social media purists try and tell you, social media marketing can drive sales.

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Corporate Blog Success Starts And Ends With Business Metrics

by Jason Falls · February 8, 2010

The social media purists will tell you that a corporate blog serves as a community hub for your brand. They say it gives your customers a connection point to your company and engenders a sense of community. In some cases that’s true, but you’re going to see me exploring corporate blogging a lot more this year to follow up on a theory that your “community” or “audience” for your blog isn’t what you think it is. That, and the ultimate judge of a corporate blogging effort must be more closely tied to success metrics than making everyone feel good.

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How To Increase Your Business By Relinquishing Control

by Jason Falls · December 14, 2009

If you’ve been studying social media, or even half paying attention to it, for the last few years, you’ve heard some truisms proffered that are scary to most business people. One of the most recited is that in order to be successful in social media you must face the fact you no longer have control. But it’s hard to find good examples of companies that have accepted that fact, embraced it and starting winning customers like gang busters.

Enter Eric Brown.