social media case study

If you’ve been studying social media, or even half paying attention to it, for the last few years, you’ve heard some truisms proffered that are scary to most business people. One of the most recited...read more

Most of you know I like to brag on Louisville and Kentucky. Humana, one of the country’s largest and most successful healthcare companies is headquartered here. Humana also has a division dedicated to consumer innovation,...read more

H&R Block started following me on Twitter. I didn’t think much of it. I’ve been followed by Spiderman before. (I assume the movie, though they never reached out to me.) A couple days later, I...read more