Funny how all the social media pundits were screaming, “Content is King!” from rooftops as far back as there were social media pundits. If you heard that line once in advice, conference talks or webinars from 2005-2008, you heard it 10,000 times. Unfortunately, most of those very content-as-king promoters never put the words “content” and “strategy” together in the same sentence and businesses suffered as a result.
“Ya know … just, like, ummmm … write cool stuff, ya know?”
Social Media is no longer about chatting with your friends. It’s about driving business. This book shows you how it can for yours.




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