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social media competencies

Jason got an excellent response (and rightly so) to last week’s post on the ROI of Social Media.  Both the post itself, and the comments, provided a lot of insight into appropriate valuation of social media services.  

In particular, I was captured by Dan Thornton’s comment, which mentioned three different perspectives: the social perspective, the old school perspective, and the transitional perspective.  

I love reading the perspective of the thought leaders who are trying to establish standards and practices for the future of the social media space.  I think it’s also important to remember that we’re not quite there yet.

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