Jason got an excellent response (and rightly so) to last week’s post on the ROI of Social Media. Â Both the post itself, and the comments, provided a lot of insight into appropriate valuation of social media services. Â
In particular, I was captured by Dan Thornton’s comment, which mentioned three different perspectives: the social perspective, the old school perspective, and the transitional perspective. Â
I love reading the perspective of the thought leaders who are trying to establish standards and practices for the future of the social media space. Â I think it’s also important to remember that we’re not quite there yet.
Social Media is no longer about chatting with your friends. It’s about driving business. This book shows you how it can for yours.




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