Posts tagged as:

social media education

Expanding Social Media Explorer

by Jason Falls · September 5, 2011

This week marks the fourth anniversary of Social Media Explorer, the blog. SME became a consultancy just over two years ago. Today, we enter a new era in what SME is as a company and its mission.

Last Thursday, Social Media Explorer officially acquired TechSMO, the consultancy of Aaron Marshall, another Louisville-based digital marketing consultant. Aaron is now SME’s chief product officer. While not wire-service news in the mergers and acquisitions world, we’re excited about taking Social Media Explorer from a consultancy to a company. And we’ve put some more definition to what we are. See more press release-type info with our release.

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Proof Of The Gap: An Infographic

by Jason Falls · June 20, 2011

As you know, I’ve been talking a lot lately about the gap between most people — struggling with computers, technology and social media — and the enthusiasts and evangelists in the echo chamber that is the social media industry. While Silicon Valley and Austin are all abuzz about “social business” — an etherial concept few regular business owners understand — and carry on all day about how much their stock rose on Empire Avenue, the rest of the world (about 99 percent of it) is still wondering how to change out their Twitter background.

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The Difference Between Craig’s List And Social Media

by Jason Falls · September 22, 2010

My wife probably thinks social media is something you need penicillin for. She only signed up for Facebook because I found out about her high school friend Erin’s second pregnancy two weeks before she did. She’s on Twitter because I wanted to reserve her name and be funny one night. Otherwise, my dear Nancy thinks social media keeps her husband from doing work around the house, makes her watch the kids by herself for 6-10 days a month and is nearing “intervention” status.

But this week she found Craig’s List.

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Get Out Of Your Comfort Zone, Or Else

by Jason Falls · July 12, 2010

Everyone lives in a bubble to a certain degree. Maybe you call it a comfort zone. Perhaps you don’t call it anything but stay locked in, blinders on, to your industry, company or job.

The social media world is very much a bubble. And too much of one in my opinion. Consultants, practitioners, bloggers and enthusiastic agency types sit around in a big circle jerk telling each other how much they love each other’s blogs and hash-tagging the crap out of useless drivel on Twitter all day.

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Creating New Jedis With Social Media Training

by Jason Falls · October 14, 2009

Note: The following is a guest post from Kaitlyn Wilkins, a vice president with the 360 Digital Influence Group at Ogilvy Public Relations Wordlwide who also leads Ogilvy’s global social media training initiative. She also authors The Catch Up Lady, a popular social media blog, and co-host of That Social Media Show, a weekly podcast covering industry news and trends. This is the third in a series of front-line perspective guest posts from social media thinkers working in agencies and firms around the world.

Previous posts are listed below.

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How To Win Buy In For Social Media

by Jason Falls · November 26, 2008

You know that skeptical marketing manager, brand manager or even CEO you’re kind of intimidated by? The one who rolls his or her eyes when the word, “blog,” is used in a sentence. The one that is constantly asking for the ROI of his or her social media spend in a tone that makes you certain you won’t be included in next year’s budget? I think I’ve figured out how to win him or her over.

Last week I had a meeting scheduled with that guy. It was supposed to last an hour. Two hours into it, he had to leave for another meeting but wanted to stay and talk more. He was getting it. And here’s why:

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