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social media education

Note: The following is a guest post from Kaitlyn Wilkins, a vice president with the 360 Digital Influence Group at Ogilvy Public Relations Wordlwide who also leads Ogilvy’s global social media training initiative. She also authors The Catch Up Lady, a popular social media blog, and co-host of That Social Media Show, a weekly podcast covering industry news and trends. This is the third in a series of front-line perspective guest posts from social media thinkers working in agencies and firms around the world.

Previous posts are listed below.

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How To Win Buy In For Social Media

November 26, 2008

You know that skeptical marketing manager, brand manager or even CEO you’re kind of intimidated by? The one who rolls his or her eyes when the word, “blog,” is used in a sentence. The one that is constantly asking for the ROI of his or her social media spend in a tone that makes you [...]

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