social media education

This week marks the fourth anniversary of Social Media Explorer, the blog. SME became a consultancy just over two years ago. Today, we enter a new era in what SME is as a company and...read more

As you know, I’ve been talking a lot lately about the gap between most people — struggling with computers, technology and social media — and the enthusiasts and evangelists in the echo chamber that is...read more

My wife probably thinks social media is something you need penicillin for. She only signed up for Facebook because I found out about her high school friend Erin’s second pregnancy two weeks before she did....read more

Everyone lives in a bubble to a certain degree. Maybe you call it a comfort zone. Perhaps you don’t call it anything but stay locked in, blinders on, to your industry, company or job. The...read more

Note: The following is a guest post from Kaitlyn Wilkins, a vice president with the 360 Digital Influence Group at Ogilvy Public Relations Wordlwide who also leads Ogilvy’s global social media training initiative. She also...read more

You know that skeptical marketing manager, brand manager or even CEO you’re kind of intimidated by? The one who rolls his or her eyes when the word, “blog,” is used in a sentence. The one...read more