Over the weekend I came to a near record in minimal time spent to read an entire book, cover-to-cover. Michael Stelzner’s Launch: How To Quickly Propel Your Business Beyond the Competition is one of those books I was excited to get in the mail for a couple reasons. First, Mike is a friend and seeing a friend’s hard work come to fruition in something tangible like a book is a good feeling. Almost as importantly, though, I knew the book would have some good ideas in it. Social Media Examiner, Mike’s blog, and his subsequent online events have kicked everyone’s ass, including mine, in the last couple years. So I wanted to see how many secrets he would share.
The Book
No Bullshit Social Media
Social Media is no longer about chatting with your friends. It’s about driving business. This book shows you how it can for yours.
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“Jason and Erik are the real deal: They blend heartfelt sincerity with technical know-how and experience. This book gives you a lot to chew on, and if you let it, gives you a serious step up on your competition.”
— Chris Brogan, Best-Selling Author of Trust Agents.
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