Posts tagged as:

social media experts

10 Ways To Spot Bullshit In Social Media Vendors

by · August 8, 2011

In 1964, Beat Generation poet and then newly-crowned author du jour Ken Kesey packed a merry band of friends into a van and led the group across the U.S. en route to the New York World’s Fair. Tripping on LSD most of the way, the Merry Pranksters set out to enlighten America. Incredibly, though stopped by police on several occasions, according to a new documentary film about the journey called Magic Trip: Ken Kesey’s Search for a Kool Place, they were never arrested. Kesey’s friend Neal Cassady, who was the inspiration for Jack Keroak’s On The Road protagonist Dean Moriarity, drove the bus and would fast talk his way around the law enforcement officers.

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Let’s Put The Expert Topic To Rest, Shall We?

by · July 4, 2011

I’m awfully tired of the “expert” conversation. It first popped up in early 2009 and hasn’t died since. Social media echo chamber sounding boards rant and rave about who’s qualified to help companies with social media and who isn’t. A fair amount of the conversation is ego driven with consultants and agency types puffing out their chests and client case studies trying to prove their Twitter dick is bigger.

The one group of people who don’t care about the expert conversation? Clients. They don’t hire idiots. And if they do, they learn from it and move on.

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Who Are The Experts?

by · February 21, 2011

Sitting in on the Marketing Technology Show Friday with Doug Karr and the folks at The Marketing Technology Blog, my friend Erik Deckers offered up a discussion question around the subject of “experts.” An off-shoot of the social media douchebags discussion, which I loathe (and said as much about several years ago), but one that is certainly worth having from time to time.

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Starting Fires

by · September 6, 2010

Two weeks ago, I posted a call to arms for anyone who wanted to be a regular blogger here at Social Media Explorer. It was a call-to-arms for, “smart thinkers, status-quo challengers, tool reviewers and people who understand social media marketing better be about business or you’ll be flipping burgers soon.” I put an exclamation point on the post by saying, “I want to share this platform with thought fire-starters.”

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Enough With The Social Media Guru Attacks

by · October 6, 2009

Yesterday I read this call to action from Jennifer Leggio (whom I have an intellectual crush on, by the way) on Brian Solis’s blog. Then I saw the first video below on both Ad Contrarian and Ad Broad, both of which I love when I have time to read them. With apologies to all aforementioned and others who have complained about this topic, can we please get off the ego-driven, high-horse pedestal and shut the hell up about “social media gurus?”

I was asked about the advent of the social media expert (something I don’t believe exists) a few months ago. As a result, I recorded this video:

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The Social Media Echo Chamber Makes Me Not Want to Listen

by · February 3, 2009

EDITOR’S NOTE: Today’s guest post is from Kevin Palmer, a friend and smart social media strategist with whom I’ve had the pleasure of working. He writes regularly at SocialMediaAnswers.com and has some opinions about the social media world I agree with (and others I don’t). This one, is one I agree with. Enjoy. Then go subscribe to his blog and follow him on Twitter. He’s @kevinpalmer.

kevin

Kevin Palmer

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The 5 Critical, Current Responsibilities of a Social Media Expert

by · October 31, 2008

Jason got an excellent response (and rightly so) to last week’s post on the ROI of Social Media.  Both the post itself, and the comments, provided a lot of insight into appropriate valuation of social media services.  

In particular, I was captured by Dan Thornton’s comment, which mentioned three different perspectives: the social perspective, the old school perspective, and the transitional perspective.  

I love reading the perspective of the thought leaders who are trying to establish standards and practices for the future of the social media space.  I think it’s also important to remember that we’re not quite there yet.

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