Posts tagged as:

social media experts

Enough With The Social Media Guru Attacks

October 6, 2009 · Comments

Yesterday I read this call to action from Jennifer Leggio (whom I have an intellectual crush on, by the way) on Brian Solis’s blog. Then I saw the first video below on both Ad Contrarian and Ad Broad, both of which I love when I have time to read them. With apologies to all aforementioned and others who have complained about this topic, can we please get off the ego-driven, high-horse pedestal and shut the hell up about “social media gurus?”

I was asked about the advent of the social media expert (something I don’t believe exists) a few months ago. As a result, I recorded this video:

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The Social Media Echo Chamber Makes Me Not Want to Listen

February 3, 2009

EDITOR’S NOTE: Today’s guest post is from Kevin Palmer, a friend and smart social media strategist with whom I’ve had the pleasure of working. He writes regularly at SocialMediaAnswers.com and has some opinions about the social media world I agree with (and others I don’t). This one, is one I agree with. Enjoy. Then go [...]

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The 5 Critical, Current Responsibilities of a Social Media Expert

October 31, 2008

Jason got an excellent response (and rightly so) to last week’s post on the ROI of Social Media.  Both the post itself, and the comments, provided a lot of insight into appropriate valuation of social media services.  
In particular, I was captured by Dan Thornton’s comment, which mentioned three different perspectives: the social perspective, the [...]

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