social media for small business

Mike Merrill of ReachLocal offers ideas on how small business owners can approach digital marketing and social media marketing smartly.

Now that the world knows Erik Deckers and I have written the soon-to-be-published No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing, we’re beginning to do a lot of interviews. The first...read more

My first director’s position as a public relations pro was as the Sports Information Director at Georgetown College, a small, NAIA-affliliated, liberal arts college in Kentucky. While my job was primarily to publicize the school’s...read more

Ever notice that there are always two camps: One that wants to split things down the center and be all things to all people, and the other that is radically on one side or the...read more

Citibank surveyed small businesses recently and found that the number that use social media to help market their offerings jumped from 19 percent in 2010 to 36 percent in 2011. That’s a nice jump for...read more

The Social Media Echo Chamber clamors that as business owners, we need to embrace the new media, be transparent, join the conversation and engage with our customers. That sure does have a smooth and flowery...read more