When most people think about social media they immediately jump to Facebook or Twitter. However, some of the best companies are looking at social media in a different way. They are spending time figuring out how they can leverage social behaviors with their audience to meet their goals. Autodesk is doing just that. Rather than only focusing on social networks, they are taking social integration to a new level. They are building it into core decision points in their prospect lifecycle. Figuring out how to deeply integrate social elements into a company’s products, services, and business processes is where the most innovative companies are moving and Autodesk is certainly leading the charge in their industry.