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Social Media Group

Social Media Group Acquires Livingston Communications

by · July 21, 2008

While breaking news isn’t the central focus of Social Media Explorer, we caught wind of this story a bit before the rest of the world.

[flickr style="float: left"]photo:2676215559[/flickr]Maggie Fox’s Social Media Group has agreed in principle to acquire Geoff Livingston’s Livingston Communications and The Buzz Bin, one of the top social media and public relations blogs in the U.S. The purchase will make SMG the world’s largest independent social media marketing and communications firm and will be completed in August. SMG will now have offices in Toronto, Calgary and Washington, D.C. Livingston will become Executive Vice President, Americas and continue to head the Washington office.

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New Version Of Social Media Release Lacks Essentials

by · January 22, 2008

Digital Snippets splash imageThe evolution of the social media release took another step this week with the unveiling of the Social Media Group’s Digital Snippets. The template (click here for the PDF) differs from the Todd Defren and Shift Communications’ industry standard in several ways, mostly in providing a basic content menu of items for the online user instead of the narrative, digital resource hybrid from Shift’s.

See their application of it with Ford Motor Company here.

The new version is being talked about by industry thought leaders like Geoff Livingston and Paul Gillin, among others, but no one seems to notice the void in what I’ve always considered one of the essential elements of the SMR: embracing context.

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