Posts tagged as:

social media hiring

Is Hiring The Key To Social Success?

by · November 5, 2012

Few people know Scott Stratten, he of @Unmarketing fame and author of a book by that name and the new Book of Business Awesome, has a background in human resources. When you learn that, you typically, do a double take and think, “Wha?” But it’s true.

Scott and I caught up last week to talk about his upcoming keynote at Explore Portland (ticket form below) and wound up diving into a discussion about the feasibility of hiring being critical to your success as a social business and in social media marketing. In short, you can’t force awesome from unawesome employees. So hiring is a step in the process. Jump into the video and hear what Scott has to say:

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Using MBTI® to Build Effective Social Media Teams

by · April 22, 2011

As social media starts to weave itself into the fiber of corporate culture, companies are beginning to recognize the need to make organizational changes in order to evolve as social businesses. One area where this is gaining importance is Human Resources. The emergence of new social media roles and how they are integrated into the structure of an organization can have a huge impact on the success of social business initiatives.

As businesses begin to experiment with assembling social media teams some will leverage existing employees, using a corner of the desk approach to gradually embed learning and build capacity, while others will look to hire new staff. Either way, how do you know which employees are best suited for these new roles?

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