If you were following along at the old personal blog last week, you know I visited Bangalore, India. There I spoke to a global conference about social media in regulated industries.
My talk dove a bit deeper into the subject matter than I have before and while the research and topic was fresh on my mind, I thought it appropriate to share a takeaway I distilled out of all the preparation work. There emerged for me a common thread in analyzing industries like banking/finance, health care, pharmaceuticals, non-health-related insurance, firearms, tobacco, alcohol and publicly traded companies.
Social Media is no longer about chatting with your friends. It’s about driving business. This book shows you how it can for yours.





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