In the world of social media, influence is a totally different game. Influence on social media can be defined by the number of fans and followers the user has, or the amount of likes and retweets they get from their posts.
Influence on social media is extremely powerful. With 1.23 billion monthly users on Facebook, 271 million Twitter users, 150 million Instagram users, social media has a massive reach worldwide. Top tier influential users have the ability to start a social movement, appear on headline news, or raise more than $100 million dollars with just a simple post or tweet.