It’s that most wonderful time of the year … time to predict the future as we close out the year! I think my 2011 social media predictions were pretty solid, so I’m going to take another stab at it for 2012. Here are the five social media trends I think marketers need to be aware of in the next year as we grow and change along with technology and consumer demand.
Retail organizations can differ greatly from traditional B2C businesses – with their dynamics presenting a series of unique opportunities and challenges around the development of social media strategy and tactical implementation.
On the plus side, retail has some inherent characteristics that are very conducive to social media. One colleague, David Ian Gray, often refers to retail as a “natural social network”, where brick and mortar stores act as community hubs – conduits for people with similar interests to gather. In addition, he feels that retail has a built-in “theatrical element” that facilitates experiences and fuels word of mouth communication – very helpful when it comes to social media.