social media integration

Zena Weist of Edelman Digital discusses the challenges and opportunities for brands and companies with integrating social media across the organization or enterprise.

Integrating a company’s social media marketing efforts with its other marketing channels seems to be a recurring challenge with companies and brands across the world. Traditional media and marketing stems from the campaign and broadcast...read more

It’s one thing to concoct a great social media campaign, using all the most effective tactics and best practices. It’s another to be able to integrate those strategies and tools into your existing business structure. Social...read more

Western River Expeditions, an adventure vacation company with destinations in Idaho, Utah and along the Grand Canyon, does an excellent job integrating social media into their digital marketing efforts. If you’re a regular reader of...read more