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social media is feminine

The Googlification of Shopping (And What To Do About It)

by · July 1, 2013

I can count on one hand the number of times I personally have been grocery shopping in the last 10 years. It’s not that I am lazy or think it’s a woman’s job, but that my wife and I are incompatible in grocery stores. She likes to browse, saunter through the aisles, consider every possible coupon and price combination. I blow through the store with laser accuracy, getting every item on the list, only every item on the list and getting out as efficiently as possible. So we decided this was not something we could do together. And it’s something she enjoys. So I’m merely serving her preferences by steering clear.