Posts tagged as:

social media law

Like My Facebook Page? You’re Mine. #OWNED

by · December 13, 2013

I imagine you’d ruffle a few feathers among your Twitter audience if you were to tweet that you “own” them, but the fact is that a platform—access to an audience—has value, whether or not the antiquated laws relating to property can or should apply to social media.

“You don’t ‘own’ any audience,” as Jeffrey K. Rohrs, author of the recent book Audience, observed in a recent interview for the MarketingProfs podcast. “In this era of permission marketing, no audience is owned.”

True, and yet even short-lived access to a valuable constituency does have monetary value. (In fact, there’s a formula that purports to calculate how much money Twitter “owes you” based on your following.)

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Facebook’s Photo Fiasco: Protecting Your Personal Images

by · September 10, 2013

Once again, Facebook has proposed changes to its governing documents, stating the social network’s right to incorporate users’ images into advertising. [Check out the redlined versions of the “Data Use Policy” and “Rights and Responsibilities” for details on the proposed changes.] Understandably, site users became upset and privacy groups raised a ruckus, prompting Facebook’s top brass to put the pending changes on hold (for now).

The basics of intellectual property haven’t changed: you still own copyright in your photos. Moreover, you already gave Facebook “a non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use any IP content that you post,” even prior to the controversial changes being proposed.

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The Good And Bad Of Social Media In A Democracy

by · November 28, 2011

The International Visitor Leadership Program, an off-shoot of something run by the U.S. State Department, brought a group of journalists and bloggers from China to the U.S. recently. I met with them in Louisville on Friday to discuss new media journalism in the U.S. The hour-and-a-half long meeting gave them an opportunity to ask me questions about how bloggers and journalists in the U.S. deal with a variety of issues, including ethics in journalism, credibility in new and online media outlets, how Americans can be critical of their government but do so within the confines of our laws and the like.

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